What are our expectations when we sit down to watch? How strong are they? Are these expectations actually demands? Will we be punished if we don’t fulfill them?
I think there are universal hopes all audiences have for cinema each and every time they sit down to watch. When we fail to provide them, people start to lose faith in our product. We need to keep this promises front and center when we create new movies. Many do, some don’t. Which side do you want to be on?
