There is little I hate more in life than online advertising. Dental visits, food poisoning, taxes; I hate ads more. That’s at least what I would have told you a few years ago, and I would have been right. I’d tell you that they were the worst thing to happen to filmed entertainment since online streaming began. You think anyone is going to risk sitting through five commercial breaks on Hulu to watch your random indie movie? Our overstimulated brains have a hard enough time keeping focused and interested as it is.
So what’s a cinephile to do?
