Categories
Issues and Actions The Next Good Idea

Give Your Team TIME OFF FOR VOTING

How is this for a policy?

In the event that an employee does not have sufficient time outside of working hours to vote in a state or nationwide election,

Categories
Truly Free Film

Traditional Marketing vs. Social Media Marketing… and the Results

By Reid Rosefelt

Everything in traditional movie marketing is generated by the marketers: publicity, reviews, posters, trailers and TV spots, websites, ads, and so on. It is a one way / top-down process. The marketers make all this stuff and hope that all or part of it will somehow register in the consciousness of potential moviegoers.

Social media marketing works the complete opposite way.

Categories
Truly Free Film

Me, My Movies, & Some Of My Thoughts

Friends of mine are throwing a little party this evening to welcome me to San Francisco and introduce me around to some folks who can help initiate the vast amount of changes that need to occur to help ambitious & diverse cinema remain a sustainable and impactful art form and enterprise.  

How great is that?  Finding collaborators and supporters to help accomplish all I want at the San Francisco Film Society is the first step towards building solutions.

Categories
These Are Those Things

You Don’t Need A Weatherman To Know Which Way The Wind Blows

Categories
These Are Those Things

If You Can Shoot This, You Can Shoot Anything

Before I moved to San Francisco, I had a dirty rumor that it was difficult to shoot in San Francisco. After I moved to this jewel of a city, I saw this short promo.  The proof is in the pudding:

Categories
Bowl Of Noses These Are Those Things

Our Vision Of The Universe Is A Time Machine

Time travel is go.  When we look into Extreme Deep Field aka Space we see the past.  We photograph the past. We approach the past.  It is time travel.

When you look into space, when technology renders it real for us, when we capture the images, our imagination soars.  Without art, we’d have less science.  Without science, we’d have less art.  Peanut butter & jelly.  Blucheese and fresh figs.

 

Categories
Truly Free Film

Is Independent Exhibition/Distribution Saved? Or Doomed…

Was it good news for film lovers everywhere that Cinedigm, a company that provides smaller theaters with digital projection, said it helped arrange funding to save 3,000 screens from extinction when studios phase out film prints of movies?

Early this month I wrote about how Independent Exhibition & Distribution In The US Is Seriously Threatened by the conversion to digital.  If only it was simple as putting in the digital projectors and servers.  Don’t get me wrong, that’s a great leap forward… in some ways.

Virtual Print Fees (VPFs) may provide a way for exhibitors to afford the equipment to go digital, but they indirectly, but severely, limit the type of films that can play theatrically.  The answer to