some wild thing.
I found Bob Garfield’s AdAge article “The Chaos Scenario” filled with clear and precise observations — an effective summation of this media biz moment. Although it is ultimately geared for the ad biz, it speaks to the prospects of mass media in general. Itmight has well have been subtitled “The Sky Is Falling, Part Two”, yet, as may be my way, I find it ultimately hopeful.
The future is bright. But the present is apocalyptic. Any hope for a seamless transition — or any transition at all — from mass media and marketing to micro media and marketing are absurd.Mass media thrived on the economics of scarcity. The internet represents an economy of unending abundance.
The audience doesn’t imagine that all cars want to be free, or that all toasters want to be free, or that all paper towels want to be free, but it somehow believes that all content wants to be free.
Wenda Harris Millard, co-CEO of Martha Stewart Living Omnimedia: “Advertising simply cannot support all the media that’s out there.”
The average price of reaching 1,000 households with a 30-second spot in prime time, according to Media Dynamics, has jumped from $8.28 in 1986 to $22.65 in 2008 — but effectively more like $32, because between 150 and 200 of those 1000 households use DVRs to skip past the ads.
Glenn Britt, CEO of Time Warner Cable: “People are saying, ‘All I need is broadband. I don’t need video (aka “cable”).'”
Rothenberg,president of the Interactive Advertising Bureau, details, “Today the average 14-year-old can create a global television network with applications that are built into her laptop. So from a very strict Econ 101 basis, you have the ability to create virtually unlimited supply against what has been historically relatively stable demand.” — So the biggest online publishers, with all their vast overhead, have no more access to audience than Courtney the eighth-grader.
Now that winter is fleeing, we are thinking back to all the good sledding days we didn’t take full advantage of. How come there aren’t more night sledding runs in New York City anyway?
For snow sledding, the SLICER works like any normal sled that is placed on a slope that is covered with snow or ice. But to slide down grass covered slopes, just the opposite is done: instead of putting the SLICERTM on the snow or ice, ice is put on the bottom of the SLICERTM!Inside the SLICER’s hollow, double-walled construction are two patent pending (in USA, Canada, and Europe) Icers that can be removed (from within the inside of the sled) and then used to freeze and form thin ice blocks that can then be easily attached to the bottom of the SLICER. When outdoor temperatures are above freezing, the melting ice provides for a very slippery surface, providing winter sledding fun in the summer!
The SLICER does not take a back seat to other sleds, either, when used in the winter on snow. Its smooth contoured shape and low profile runners enable it to work well on packed snow as well as deep powder. Owing to its double-walled, unibody design, the SLICER is able to absorb bumps while cushioning riders weighing up to 200 lbs. And its rugged polyethylene plastic design makes it less than the cost of many snow-only sleds.
Commercial Alert! Commercial Alert! We interrupt our highly educational regular programming to bring you a blatant attempt to take some money from jar. But we had to. These kids had something to teach us. Not much to say, but they sure have talent.
When we were drawing up our list of the top things to grow up to do, we had mad scientist, ice cream taster, lego designer, merry prankster, and archaeologist high on the list, but we hadn’t considered taking a bunch of sheep and few dogs out to the hillside. Now we realize how much fun we were missing.
Sorry to disappoint you, but I don’t have the answer as to what the future of film is.
Who said Halloween is just for October? Why not have a little freaky all year round? Or at least in March? In our bowl we revisit this Brickshelf Gallery on a regular basis.
