Today’s guest post is from attorney and sales rep George Rush. It is part one of two. George handled the sale of Michael Tully’s Septian to IFC’s Sundance Selects.
I have worked as a lawyer or a producer’s rep on hundreds of films over the years, and this experience has made me quite skeptical about the business model for independent producers. The business is worse than it has been historically, but it is still the same very basic model. You produce a film, a distributor exploits those rights. You are good at creating content, they are good at marketing. Hopefully those two things come together to benefit both parties.
I’m a hyper skeptic of producers essentially acting as their own distributors because generally they aren’t strong in both skill sets, and thus something usually suffers. So I usually assume a producer is good at producing, and try to leave it at that.
Most of what I work on is low budget films with few if any stars. Ten years ago, I considered a low budget film under two million dollars. Today, I consider it under $500,000 and believe if you do something for a larger budget without a truly bankable cast, you are being reckless with your budget.
The distribution business has become tougher and they are paying less for content, and thus budgets go down correspondingly. So how can you make something quality for under $500K—most people fail at this effort and there is a glut of so so films that just can’t compete with larger budgeted film—they are clearly inferior. Indeed, most festival films in this budget range will never see the light of day beyond the festivals. However, I don’t know how, but some people do. It takes an extremely resourceful producer and director who is willing to take some chances to pull it off.
Enter Michael Tully’s Septien.
