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Truly Free Film

Further Thoughts On The Producer’s Role

By Ted Hope

I believe strongly, that the producing credits should represent the people who have been there from the earliest stages through the entire life of the film, contributing in a major capacity on all issues.

When I first started in the business, I felt like I was there to make sure the director fully considered all of their options and recognized what came with their choices, the repercussions of those choices, helping the director get outside of their mind so they could focus on what was happening before the camera. I’d make sure that everything else that was needed would happen in the best possible way.

Along the way, it soon became clear that I also needed to

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Truly Free Film

Screen Forever 2013: Dude, Where’s My Audience?

by Andrew Einspruch

Filmmaker Andrew Einspruch attended Screen Forever 2013, the conference of Screen Producers Australia, this past year and wrote a series of articles for the event, which he’s kindly allowing us to reprint here. These articles originally appeared in Screen Hub, the daily online newspaper for Australian film and television professionals.

With VOD, catch-up viewing, second screens, time-shifting, cord cutting and all manner of changes looming over the content consumption landscape, it makes sense to ask, as a session did at Screen Forever 2013, “Sorry, Where Has My Audience Gone?” Andrew Einspruch tells us that the answer might surprise.

Let`s cut to the chase. Australian audiences are still couch potatoes. According to statistics shown by Dough Peiffer, CEO of OzTam, the TV audience measurement company, in 2008, the average time viewed (ATV) in the five main cities was 3:08. That`s three hours and eight minutes per person per day watching broadcast TV.

Flash forward to 2013, and the number is smaller, but not a lot — 3:03. So even with all the new technologies, devices and competing media, the amount of time Aussies sit in front of the box has been pretty steady.

Not what you might have guessed. If the question is “where`s the audience gone”, the answer, at one level, is “nowhere”.

Total use of the TV set has actually gone up, even if what is being done with it is in the throes of shifting. Live viewing declined from 2010-11 to 2012-13 from 12.5% to 11.7%. In the same period, playback went from 0.7% to 1.0%. The biggest change is everything else, the “Other Screen Usage” category, which went from 2.9% to 3.8%. This is all the other things people do with their sets, like playing with the XBox, watching a DVD, or streaming from the Apple TV.

So changes are happening, just not at a cataclysmic rate (yet). Take time-shifted viewing as an example, where people watch a show within seven days of the live broadcast. The most time shifted program in 2013 was the final ofPacked to the Rafters, which saw an extra 257,000 people watch the show after the original broadcast, an increase of just under 20%. 

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Truly Free Film

Filmmaking with a Crew of One: Paolo Benetazzo’s Study

By Paolo Benetazzo

Push  The  Boundaries  of  Your  Creativity: How I Made the Film Study

Filmmaking  is  my  day-long  obsession,  joy  and  torment

When  you  can’t  see  the  line  between  fiction  and  reality,  filmmaking  becomes  your  lifestyle.

I  was  a  psychology  student  when  I  came  up  with  the  concept  behind  my  feature  film  directorial  debut  Study.  During  my  final   year   at   university   I   was   involved   in   a   number   of   film   projects,   including   short   films   and   documentaries.   I   didn’t   have   full   artistic  control.  I  had  to  compromise  my  vision  for  the  sake  of  the  team  and  that  was  the  only  way  to  get  it  done.

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When  you  don’t  want  to  share  your  vision  with  others  I  think  you’re  ready  to  make  your  full-­length  film,  no  matter  what  your   budget  is.  I  would rather  make  a  low  budget  film  instead  of  collecting  short  films  or  waiting  for  the  great  opportunity  that  might never  come.  It’s  going  to  be  risky,  painful  and  insane  but  that’s  how  real  indie  films  are  made.

I’m  a  self‐taught  filmmaker,  I’ve  never  attended  a  film  school.  Watching  films  along  with  real  life  experience  represents  the  film   school  par  excellence  in  my  opinion.  Films  are  the  greatest  teachers  of  all;  they  are  an  endless  source  of  learning.

The  Open  Screenplay     

Fascinated  by  the  study  of  psychology  and  its  impact  on  modern  life,  I  decided  to  explore  my  studies  in  a  feature  film.  Once  I graduated  in  Psychology,  I  moved  to  Ireland  where  I  started  writing  the  script  in  English.  

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Truly Free Film

Tell Me Something: Advice from DA Pennebaker and Chris Hegedus

Another except from the new book edited by Jessica Edwards of First Film Co. — Tell Me Something: Advice from Documentary Filmmakers. This week it’s DA Pennebaker and Chris Hegedus:

Photo by Gary Hustwist
Photo by Gary Hustwist

Work with someone you love. Love what you do. Listen to your partner, but stay true to the voice inside. It’s not always easy, but why easy? Take a deep breath. If you’re lucky, it’ll be the best adventure of your life. And you’ll share it with your love.    

We got a dog. A big black dog.

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Truly Free Film

Abundance Does NOT Mean TOO Many

The film industry is having difficulty grappling with reality.  Globally, we generate far more films than we currently consume.  Many industry thought leaders respond by saying we make too many films.  Such statements obscure the truth.

The entertainment economy is

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Truly Free Film

You’re Killing Me: Filmmakers Making Bad Deals Hurt Us All

By Jon Raymond

Ted Hope posted about the poor state of indie film distribution, his frustration with deals that pay out so little that screw indie producers, and how he’s decided to stop producing. This marks a turning point. I had to respond with this comment:

The main reason indie films have distribution problems has to do with compulsive behavior to take whatever deal you can get. [Distributor-Sales Agent] Lists are good, if they are vetted. There are a lot of unscrupulous players out there. And even with good distributors and sales agents, you have to hold out for the terms you want.

If indie filmmakers keep signing all rights deals, then that becomes the norm. If we give distributors 20% off the gross, or add P&A expenses first, then that becomes the norm. These things kill independent film.

I’m pretty sure that in any other industry, the manufacturer is paid a wholesale price for product. If it’s not all sold there may be some return. But you don’t see retail outlets deducting advertising costs from sales or taking 20% off the remainder sales gross before the manufacturer sees a dime. No manufacturer would agree to those terms. Why do we?

I’m pissed that the guy who produced 21 Grams doesn’t want to produce more films, and because I think it’s the fault of most indie filmmakers who take bad deals.

JR2a

Every time a producer signs an all rights deal without a six month performance agreement, or with a back-end 20/80 split after unaccountable P&A (publicity and adverting), they are hurting all of our chances to make a sustainable living with film. Maybe filmmakers need more education.

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Truly Free Film

Nobody Knows Anything #3: What Makes A Film Successful?

By Charles Peirce  

Nobody3-300There’s a certain watercooler betting-pool mentality that accompanies the box office results of movies, as though their success were completely encapsulated in a single opening weekend’s results. This despite the fact that everybody knows Hollywood accounting is particularly slippery, that budgets never reveal the accompanying marketing costs of films, that foreign market revenue is increasingly important to the success of many films, and that ancillarly sales can be a primary rather than secondary revenue stream. Nonetheless, we seem to equate box office numbers with whether a film worked, whether it’s worth anyone’s time, and whether it’s going to ruin somebody’s career or save it.