By Reid Rosefelt
Social Media networks go through phases in their lives, just as we do in ours.
Most of us go through periods of adjustment which we handle with varying degrees of success. Many of us don’t climb very high up the ladder of success, and it’s a rare few that become superstars like Justin Timberlake, Jennifer Lawrence, Facebook or Twitter.
Our final excerpt from Jessica Edwards’ new book Tell Me Something: Advice from Documentary Filmmakers comes from Michael Moore:
Here is my advice for those who want to make a documentary film that people will flock to the movie theaters to see:
The first rule of making a documentary is, don’t make a documentary. Make a movie. Nobody wants to see a documentary. To the often-posed question “Hey, honey, what do you wanna do tonight?” nobody responds with “Let’s go see a documentary!” People do, though, want to see a movie. And when they go to the movies, they want to be entertained. I know. I said the E-word. No serious documentary filmmaker would claim to be making something “entertaining,” because that would not only pack the theaters but also diminish the Seriousness and Importance of the Message he or she is trying to impart to the audience.
Well, guess what—nobody wants to sit in a movie theater and feel like he’s being taught a history lesson or preached to or scolded or told he must care about the plight of this or that. People don’t want the invisible wagging finger of the “documentarian” (a word invented for us because we don’t make movies) pointing at them and telling them to take their medicine. That’s why the theatrical audience for documentaries remains so low. It’s Friday night, you’ve worked hard all week, and now you want to relax and go see a movie about … Fracking! Pedophile Priests! My Father Who Deserted Me When I Was 9! Don’t get me wrong—we need to be alarmed about the first two, and the third one, well, I can’t help you with that. I got my own problems.
