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Truly Free Film

The Independent’s Guide to Film Exhibition and Delivery 2013

By Jeffrey Winter

2012 was a profound and often painful year in terms of the rapid technological change impacting the delivery and exhibition of independent film.

2012 was the year we wrapped our heads around the idea that there are virtually no more 35mm projectors in theatrical multiplexes, and that the Digital Cinema Package (DCP) has taken its throne as king – right alongside its wicked little stepchild, the BluRay.

2012 was the year it became clear that the delivery and exhibition formats we’ve been relying on for the last few years (especially HDCAMs) are no longer sufficient, and that in order to keep pace with the marketplace, we must now embrace the next round of digital evolution.

There are many filmmakers who will now want to stop reading, thinking “ughh, techie-nerd speak, that’s for my editor and post-supervisor to worry about.” You may believe you are first and foremost an artist and a storyteller, but in today’s world your paintbrushes are digital capturing devices, and your canvas is the wide array of digital delivery systems available to you. To shield yourself from the reality of how technological change will affect your final product is to face sobering and expensive complications later that will dramatically impact your ability to exhibit your film in today’s venues (including film festivals, theatres, and other public screening venues), as well as meet the needs of distributors and platforms worldwide.

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Truly Free Film

Forward! Get Klout

By Rob Millis

Love it or hate it, Klout is a very useful tool that tracks your social networking influence. Klout is like a credit score, but for social networking. The system constantly updates your score based on how much you are engaging with your social network, and how much they engage with you. If you’re inactive for a few days, your score will begin to drop; if you have a hugely popular post to Facebook it will quickly rise.

The constantly moving Klout score can be a great informal gauge of your activity, and the way Klout sorts your most popular activity can be a surprisingly effective