October 15, 2012 – Hope For Film

Tech & Media Finally Allowed To Marry In NYC (IFP To Officiate)

It was with great pleasure that on Friday, I saw that it was announced that the IFP (of which I am on the board of) was awarded the RFP for a new digital media center in New York City. I, and many others, had been struggling with the lack of interaction between the two fields. The Mayor’s Office stepped into do something about it. This is a truly great initiative and should be a model for cities throughout the country (Hey San Francisco: hint, hint).

This is the official press release:

Media Center Will Promote Collaboration between Entertainment, Advertising and New Media Industries and Offer Educational Programs to Support the Next Generation of Innovators

By Chris Dorr

Peter Kafka of the WSJ recently interviewed Robert Kyncl, the man who heads up the channel initiative at YouTube. Robert was asked what he had learned from his experience at YouTube thus far. He states:

“Lesson one: Audience development is equally as important as great content. By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.”

Kyncl goes on to discuss how the task of TV programming and marketing have to be combined in the new world of on demand content viewing. Kafka then asks who is supposed to do audience development, the content creator or YouTube. Kyncl responds:

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