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Truly Free Film

I Am Inspired By Alrick Brown’s KINYARWANDA

Tuesday night next week, we will be screening Alrick Brown’s KINYARWANDA as part of our This is that Goldcrest NYC screening series.

I remember why I want to make movies when I see films that take me to other lands and help me gain a better understanding of the world I am part of. When a film is able to also deliver such understanding in a personal and intimate way, making me feel at one with a diverse group of characters on multiple sides of an incredibly complex issue, the passion to create meaningful work grows even stronger.

I remember why I want to make movies when I see films that take me to other lands and help me gain a better understanding of the world I am part of. When a film is able to also deliver such understanding in a personal and intimate way, making me feel at one with a diverse group of characters on multiple sides of an incredibly complex issue, the passion to create meaningful work grows even stronger. When the work refuses to oversimplify or rely on overt sentimentality to do this, when the filmmakers clearly have made great sacrifices to get the movie made, when those filmmakers fill — what in some other hands may have been a bleak or upsetting venture — with love, hope, and the vitality of life, I recognize why movies matter so much. I believe such a work will make our world a better place.

Alrick Brown’s directorial debut, KINYARWANDA, winner of the World Cinema Audience Award at Sundance this year is a deeply felt & personal film that looks at an array of characters’ lives before, during, and after the 100 day Rwandan genocide as they strive for peace and reconciliation. It is also the first feature film produced by Rwandans.

I am confident that I will never have to endure anything as horrifying as what the characters in Brown’s film experience, but I am thankful that Alrick chose to dramatize both how easy it is for evil to infect strong people, and how hard it is for the strongest of people to act righteously when presented with an easy opportunity. The differences in all of us will continue to be exploited by those desiring power and privilege, but art, such as KINYARWANDA, will always be one of the necessary bridges to bring us together.

Please check out this movie as soon as you get a chance. Their Facebook page is here.

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Truly Free Film

35 WAYS TO KEEP THE FAITH IN TRULY FREE FILM

I was invited to speak in Amos Poe’s “Media & Mavericks’ NYU Film School Undergrad class last month. Salman Rushdie and Abel Ferrara spoke before me. Patti Smith was set to follow (so does that mean I’ve opened for Patti?). How could I say no to Amos? Particularly when it was in such illustrious company? His offer to speak got me thinking about what have been the underlying philosophies that have helped me enjoy a prolific life in a capital intensive mass market art form. I entered the film world with the belief that I would be denied access to my lack of connections, class, and rarefied tastes & desires. These “philosophies” that I found, be they mantras, or just helpful reminders, have driven me through the decades and continue to fuel my fire. I hope they help to inspire more good work of yours and want to hear what additions you have to this list.

To understand the underlying principals that guide me though, requires the proper context. Producing is a much different pursuit than pure artistic creation; producers bridge art and business. We facilitate many voices. Our work is as much about helping the work connect with others, as it is about getting it made, or made well. What we create, enables others to create — or just the opposite: our failures make it harder for the next to step ahead.

Producing remains a difficult pursuit to both get started in and to sustain — particularly producing independent films, or truly free films. The mantras I tell myself have done a great deal to both get me started and to maintain. The forces that are out there that are motivated to discourage you or corrupt you are quite powerful. The bad often gets more attention than the good; it certainly makes more noise. How do we fortify ourselves to sustain in face of the negativity?

In an industry populated (thankfully, not exclusively mind you!) by narcissistic, deceitful, misanthropic, malcontents, that rewards repetition and encourages defensive action, how do you maintain a commitment to diverse and ambitious work of all forms?

1. Know that what you have to say matters. Make sure you communicate it.
2. Remember that the world can be better and work to take it there.
3. Don’t ask or wait for permission.
4. Creativity is the essence of life — so create.
5. What people want most is to connect and to relate (and having fun and learning rate pretty high too).
6. Don’t wait for others to lead, succeed, or even try. Leap forward and over.
7. Subscribe to authenticity, and emotional & political truth.
8. Believe in the wisdom of others, and listen to them.
9. The outside has a clearer vision of what is really inside than those in the center; those on the periphery are the ones who really know what is going on.
10. Focus on the reality of the present. Power lives in the past and can’t see the moment you are living in.
11. Question Power’s authority. The Status Quo is always the most conservative.
12. There is no security to be had — there’s no reason to strive for what doesn’t exist.
13. Action is always a good alternative; stop waiting. Let impatience be a virtue.
14. Never be ashamed of your passion. Let your exuberance show.
15. Learn and take, but don’t climb. The ladder leads to the plantation.
16. Will to fail. Don’t deliver proofs but strive to be the eternal student/amateur. Don’t settle for your work to be a proof of what you know, but make it a proof of your desire to know more.
17. Embrace your limitations.
18. To hell with your limitations!
19. Don’t worry what others think (about you, your work, the way you look, act, speak, write, etc.)
20. It can never be about the money.
21. Lend a hand; it’s not just about your work.
22. Get it done and move on. Next!
23. There’s a much bigger world than just what you do. That’s what really matters.
24. Pet the sweaty; don’t sweat the petty.
25. Power comes to those that work.
26. Don’t ever expect to get it all done; there’s just too much to do – and that’s a good thing.
27. We are mayflies on the windshield of history.
28. Time is our most limited resource. Value it. And respect the time of others. Most of, don’t squander it. You are going to die soon.
29. Respect your & others’ labor; it is how we use time.
30. Respect the results of your labor; give them proper context.
31. Encourage choice (vs. impulse) even if that choice is not yours.
32. Process shapes more than intent does. How you do it needs more effort than what you want to do.
33. Enjoy, wonder, respect, revel, & rejoice.
34. You are obligated to and responsible for the world you live in.
35. Don’t let others’ bad ways effect your good behavior.

If I can have my every action reflect these beliefs, then everything is going to be okay.

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Truly Free Film

Guest Post: Eyad Zahra: WHAT INDIE FILMMAKERS CAN LEARN FROM THE REVOLUTIONS IN THE MIDDLE-EAST

Art and revolution both allow us to recognize that tomorrow does not have to replicate today. They offer us hope for change. Both art and revolution begin with the same word: “no”. And each is always a model for what may next be offered.

The revolutions occurring in the Middle East and Africa will be inspiring in many different ways. I’ve been eager to find how they filter down and influence indie & truly free filmmaking. Eyad Zahra has stepped forward to get this conversation started, providing us a guest post on what effect all this social & political change has meant to his process. What do these changing times mean to you?

The recent events in the Middle-East have inspired me to readdress the way I do things, and reexamine my own uses of various social media networks. If Facebook, Twitter, and Youtube can aid in overthrowing tyrant dictators, then they can truly be used for any nobel cause the world my have. The brave civilians in the Middle-East are showing us all how robust our social networking tools really are. The ability to share information and connect people on a mass scale has exponentially grown in the past few years, more then we could have ever imagined.

It’s about time we indie filmmakers pick-up on this. We need to go beyond simply acknowledging our social media campaign tools… we need to really start using them aggressively and creatively. They must become a top priority.

No matter what size of a production, studio or ultra-indie, social media campaigns are climbing high up in the ranks of any film’s long-term marketing strategy. There is a true democracy at hand here, as these tools are available for anyone and everyone, at the cost of nothing.

For the longest time, I (along with many other filmmakers) thought that using social media wouldn’t have that big of an effect. It was an afterthought to the main focus at hand, the film itself. We found it awkward to be our own cheerleader, and ask friends, and friends of friends, to join our fan pages and twitters. We found every excuse imaginable to not take on social media as serious as we should have, and we would delay using it until we absolutely had to.

It’s time to think past those kind of self-imposed barriers. Developing a social media campaign should be about, more then anything, a filmmakers’ sincere interest in connecting with their fan base. That’s who you are making the film for anyway, right? If you focus on that with your social media campaign, all the bonuses of having one will come about naturally.

With all that said, here are a few points that I have written down to remind myself for the next time around:

1) I need to start my social media campaign, as soon as I possibly can. As it may take years to make my next film, why not build my social campaign during this process? When it’s time to launch my film, I won’t have to scramble to connect with my audience, and educate them on my project.

2) A strong Facebook presence is a must. Everybody is on Facebook, and it’s not going anywhere. Facebook truly is becoming a virtual replica of the real world. A Facebook fan page is one of the the strongest, if not the strongest way, for me to mutually connect with a wide-scale audience.

Unlike email lists and the the older Facebook groups, the new Facebook fan pages are incredibly accurate in presenting forth what kind of fan base I actually have. All those annoying changes Facebook made were for the better. For people to like my film means something. It means they are willing to put my film’s logo on their profile, share information about themselves to me, and in most cases, it means they are willing to stay tuned to the film’s news feed. That’s a huge deal, and that kind of fan dedication will most likely amount to those people supporting the film down the line.

Facebook fan page analytics are special numbers to have. The fact that I can track down my fans by city, countries, and language is incredible. What might have cost me thousands of dollars in survey studies before, I can now get for free from my Facebook fan page. Who knows what kind of information I will have access to in the future

Distributors and movie theaters are taking Facebook fan page numbers very seriously (as seen with Mooz-lum). Having a high Facebook fan page count is very attractive to these businesses. It’s a tangible asset to have thousands of fans already in my support.

3) My social media campaign is an extension of my film, and should be considered an art in and of itself. Tweeting should not be a chore, but rather it should be a fun and creative process that gives people a taste of what the experience of my film will be like. Twitter and Facebook don’t have to be boring, we can transform them into artistic expressions that make us excited to use them.

4) Social Media Campaigns tap into the golden ticket to a film’s success : word-of-mouth promotion. When people are taking initiative and reposting and re-tweeting my film’s posts, that’s genuine word-of-mouth, the most valuable kind of publicity you can ever get. When a friend posts something in their news feed about my film, it means more to others then if a mass-scale aggregator like the Huffington Post does.

5) My social media outreach will last for as long as I want it to. As my audience grows overtime, I will always be in touch with them. When I need to inform them about special screenings, or inform them about the dvd releases of my film, my social media campaign will play a crucial role in distributing important information. Even when my film is in a dormant phase, I can turn my Facebook fan page into a forum of discussion by posting trending news items that pertain to the issues or themes of my film. By doing this, I will keep my fans engaged about my film in a genuine and sincere manner.

6) If I plan to self-distribute my next feature film, a strong social media campaign might play the biggest role in how I connect to an audience. Self-distribution becomes a viable possibility only if I actually have an audience to deliver the film too, and I know who they are.

All in all, I’m really not saying anything new here, but rather, simply trying to reaffirm things for myself, and others. We filmmakers need to gain more confidence with our social medial tools, and we need to become masters of them, just as much as we need to become masters of filmmaking.

The next time around, I am going to learn from my mistakes and do things better. I’m going to think about my social media campaign from the get go. As soon as I am ready to go on my next project, I will step back and think what kind of social media strategy will suit it best.

Those are my thoughts, and I hope they can help. Long live the indie-film revolution.

— Eyad Zahra

Eyad Zahra worked with Visit Films and Strand Releasing to release his first feature film The Taqwacores last Fall. The Taqwacores will be available on DVD on April 5th, 2011 in the USA. Eyad is an advocate of DIY cinema, and has given workshops on the subject at University of Southern California and the Abu Dhabi Film Festival.

Categories
Truly Free Film

Doesn’t This Make You Want To Go Out And Make Some Movies?

Okay, if it doesn’t make you want to make them, it should make you want to see some.

Cassavetes Retrospective (trailer) from Cinefamily on Vimeo.

I continue to be 1000% impressed with CineFamily’s programming. Watching this I dream that all of LA changes its tune and starts aiming to make movies of emotional truth. Well a guy can dream…

Check out the entire Cassavetes program this month in LA at Cinefamily.

Categories
These Are Those Things

Revolution & Art

Revolution and Art both begin with someone saying “No”. Revolution and Art both show us that tomorrow need not resemble today.

Thanks to Kit Carson for tipping me to his friend’s video.

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Truly Free Film

IndieFilmFinanceModelV2011.1 : The Ten Factors

Last week I went into some of the factors determining how the Model for IndieFilmFinanceV2011.1 may be set. Previously, over at my old home, I spent some time trying to better define that model. If you were taking notes you probably recognized that what follows below ARE a the key factors, but I thought it was worth jotting them down for our cheat sheets:

What Ten Factors Are Needed To Get Your Film Financed By Something Other Than Love Or Insanity:
1. Price point / negative cost below $5M;
2. “Estimated” Foreign Value at 80% or higher of negative costs;
3. Track record of collaborators in US Acquisition market to project 25% of negative costs;
4. Utilization of Soft Money/Tax Benefits as revenue — not enhancement;
5. Manufacture desire: inject freshness & an ability to cut through the noise;
6. Predetermined & Accessible Audience;
7. Aura Of Inevitability= Polished Script+Show Reel or Look Book + _________?
8. Urgency of the deal;
9. Something old (proven genre)
10. Something new (fresh scent).

What does this all add up to? Is there a formula we can use? I think so. Why don’t we just get to that another day? Stay tuned…. Much more to come on this subject.

Categories
Truly Free Film

Guest Post: Mark Savage: Passion & Action: The Fuel & The Fire Of The Truly Free

I ran a post awhile back questioning whether Indie Filmmaking best be thought of as a hobby culture now. It stimulated an interesting conversation. Among those to respond was filmmaker Mark Savage and I asked if he’d be interested in expanding his thoughts into a guest post. Mark knows what it takes to make things happen. He has heard the calling.

Priesthood is often described as a vocation. It’s more than just a job. It’s a commitment to a lifestyle and all that that entails. Men and women of the cloth answer a calling to become a Soldier of Christ. They dedicate themselves to this calling.

True filmmakers – writers, directors, producers – have a lot in common with priests. They, too, have responded to a calling, a creative one.

After a short life in which I lived and learned and sucked in a million influences, I was ready to synthesize it all onto film – it was Super-8 film in my case, and I had stories to tell that were mine.

The desire to make these films was equal to murderous passion, and I responded to that passion with action. My weekends were filled with filmmaking, and nothing else equaled the giddy joy of the process. I became a filmmaker because I was making films regularly. That’s the thermometer of authenticity.

If I’d picked up a golf club all those years ago and were still swinging it today, I’d be happy to call myself a golfer. But if I suddenly found myself watching Greg Norman’s golf videos all day instead of swinging that two iron or chipping balls onto a green, I wouldn’t call myself a golfer anymore. If I did, who would I really be kidding?
There’s a lot of noise around filmmaking that has nothing to do with making films. Some of this Noise is helpful (Ted Hope’s website, for example), but much of it is distracting because it feeds a fear that pure filmmaking is not possible on your resources, and it distracts you from the original creative call.

Most of us are forced to become adults at some stage – yes, even filmmakers! With adulthood comes responsibility, and at the core of most responsibility is the need to generate income. For the filmmaker who got the creative call before adulthood (I’m one of them), there are some matters to reconcile.

I financed my early Super-8 movies by squirting special sauce onto Big Macs and collecting and selling the empty beer bottles of neighborhood alcoholics. My McDonald’s income and beer money enabled my filmmaking. From day one, I was pragmatic about the process, despite pragmatism not often being associated with creativity. It was clear to me that filmmaking didn’t run on ideas alone. It also ran on resources. Hell, without resources, the train wasn’t leaving the station. What I knew for sure in those days, and still know, is that nothing would stop me from making films. Nothing would derail my passion. Well, nothing except one thing. Me.

Ted Hope wrote a fascinating blog recently in which he threw an idea out there that indie filmmaking might be best approached as a hobby. With returns on investment in the doldrums (for the majority of movies) and money hard to squeeze out of shell-shocked investors, it was a fair question. It also made me consider the positive connotation of hobbies. Are they not passions?

When a kid filmmaker (a creative hobbyist) crosses over into adulthood, he (or she) brings the hobby with them. What needs to be reconciled is the hobby and the need to generate income. The two don’t go hand in hand. If you’ve been called by the creative gods, you’ll find yourself being pulled in two or more directions at this juncture. You want to spend all your time making movies, but how can you do that when mom and dad aren’t financing your food and pillows anymore? Eight hours a week at McDoodle’s ain’t gonna cut checks in the real world.

And there’s the rub. You’re now in the real world. Lip to lip with reality. And you know what – it’s breath stinks. It stinks for a long time because it takes a lot of getting used to. It doesn’t give a crap about you or your movies or your dreams. Why should it? Like you, it has its own set of problems. It’s not lacking for immediate concerns. It’s already juggling a shitload. And its first concern is getting you out of its friggin’ face.

When you’ve landed on your butt after reality shoves you and you’re alone again, it should become obvious that nobody cares as much about your vocation as you. You got the calling. You’re carrying the creative uranium. You’re the engine driver.

So drive.

Block out the Noise first. Ignore the shrill voice that insists on telling you that there is an established way to make movies and distribute them. Find the adult equivalent of a McDonald’s weekend job and call that your Financier. Or “Sir”. Write a script that can be produced for the meager money that you have. Pick locations that instantly add production value by virtue of their dynamic nature. Cast by strenuously auditioning until you’re satisfied you have the right actor for the role. Cast actors you connect with creatively. Treasure actors who take your characters into places even you haven’t gone yet. Best to go with non-union at this stage because you can’t afford union. Negotiate fair compensation in cash, food, rare trinkets, or soft sexual favors. Treat these actors like gold. Understand that the better the role you give them, the better they make you look, and the better it is for their careers. They’ve gotten the calling, too, remember?

Then make your movie.

Applying this less-than-stellar approach, I’ve made eight little feature films (with three currently in post), several hundred commercials, and financed my vocation with a dozen variations on the McDonald’s weekend jobs and a second career as a doco and reality TV DP. Because I like to know how things function at the grease and ball bearing level, I‘ve also worked for three film distributors — Orion Pictures, Village Roadshow, and Absurda) – and learned editing, a little about raising finance, and a lot about the reality of the film business.

Do I survive purely on my creative pursuits? Yes. Making feature films? No. Perhaps 0.01 % of all feature film directors in the world survive purely on directing features only.

But it is the ongoing activity of film production that directly expresses the passion and sharpens the craft, and I believe that it is essential for the filmmaker to find ways and means to keep the fires continuously stoked.

If this vocation is a hobby, it is one of the toughest and most rewarding hobbies in the world. It also has its corpses. Like true love, it can bring us enormous pain and take us to untold plateaus of pleasure.

Passion is the element that enables the hobby to take flight when money is scarce or non-existent. It is the passion that gets the script written before financing is sought. It is the passion that drives the project when money is not forthcoming. It is also the passion that is tested when the stinking breath of reality is being burped into our faces.

Filmmakers who have not been through the process of producing and distributing their celluloid child often live in a state of high delusion. They’re under the impression that filmmaking will and should sustain them.

Under what law?

I’ve seen the reality of returns versus costs from a distributor’s point of view – and the sums aren’t often pretty. On top of that, we now have a market that is paying substantially less — if anything at all — for traditionally made films that are costing more than ever.

Production costs have not dropped to accommodate returns.

This situation has demoralized many in the business, but there is an upside if you face the reality, digest it, and take your mind back to why you answered the creative call in the first place. It was not to make a million bucks.

“Free film” , to me, has many roads out as well as in. The costs of producing films/digital stories well outside the traditional system — within a “hobby” framework — have plunged. This change has closed the gap between the financed filmmaker and the door knocker for whom the probability of making the next film often feels less substantial than belly button fluff.

You can buy an exceptionally good digital camera, sound gear, lighting, and edit suite for under $20K. If you work with passionate hobbyists (small crew, actors, editors, composers) whose sole desire is to make good work with the upfront understanding that there will not be substantial money to be had, the possibilities are endless.

How is this achieved?

You work with people who are also deriving income from multiple sources. Working on your feature in a key role is their opportunity to tackle work denied to them by current economic situations and/or a lack of industry credits. You gather a passionate group and they work with you when they can. You deliberately make films with short shooting schedules so the time spent on them doesn’t conflict with income-producing work. Most importantly, you treat these folk as the wonderful, generous, exceptional people they are, and may you roast in a pizza oven if you don’t.

Although I have made films with healthy indie budgets, I will die before I let lack of funds stop me from making films.

My solution has been to make three films this way in the past two years while pursuing finance and producing partners for larger projects that I cannot make under a “hobby” structure.
The reality is that these three films may never recoup the funds I have spent on them; I accept that and carry on regardless because I love filmmaking.

I make movies because I have no choice.

What I do have a choice in is whether or not I decide to ignore the Noise that tells me there is one way suck filmmaking eggs and that’s the way the Noise does it.

We filmmakers have much in common with the priest. His faith gets tested, and so does ours. His dedication can waver, and so can ours. But because the calling is so strong, our vocation is a deep part of us (for better or worse).

It courses through our blood.

It’s our creative heart.

Answer the call with action. Expect to waver now and then. But don’t listen to the Noise. It doesn’t care about your project. So why care about it?

— Mark Savage

Mark Savage has been a seriously entrenched indie filmmaker for a couple decades and will die doing the same. He’s dug deeper into the business by also working for various distributors (mainstream and alternative) and happily moonlighting as (sometime) DP on his own features and web series, and the docs and reality work of energetic others. He does what he does because he has no choice and thrives in a creative hive with equally passionate collaborators. Mark shares his many passions at http://phantomofpulp.blogspot.com

Samples of work at: http://www.youtube.com/savagesinema