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Truly Free Film

Top 25 Multichannel Video Programming Distributors

Today, we started looking at digital distribution possibilities here in the USA for foreign language film, courtesy of the FIlm Collaborative’s Orly Ravid. Her post explores the possibilities of VOD distribution for foreign language titles. But you can’t know the players without a program can you?

Thankfully Orly has sourced us a list of the Top possible VOD distributors for all of our work. Check it out.

Top 25 Multichannel Video Programming Distributors as of Sept. 2010 – Source NCTA (National Cable Television Association)

Rank MSO BasicVideoSubscribers
1 Comcast Corporation 22,937,000
2 DirecTV 18,934,000
3 Dish Network Corporation 14,289,000
4 Time Warner Cable, Inc. 12,551,000
5 Cox Communications, Inc.1 4,968,000
6 Charter Communications, Inc. 4,653,000
7 Verizon Communications, Inc. 3,290,000
8 Cablevision Systems Corporatn 3,043,000
9 AT&T, Inc. 2,739,000
10 Bright House Networks LLC1 2,194,000
11 Suddenlink Communications1 1,228,000
12 Mediacom Communications Corp.1,203,000
13 Insight Communications Co., Inc. 699,000
14 CableOne, Inc. 651,000
15 WideOpenWest Networks, LLC1 391,000
16 RCN Corp. 354,000
17 Bresnan Communications1 297,000
18 Atlantic Broadband Group, LLC 269,000
19 Armstrong Cable Services 245,000
20 Knology Holdings 231,000
21 Service Electric Cable TV Incorporated1 222,000
22 Midcontinent Communications 210,000
23 MetroCast Cablevision 186,000
24 Blue Ridge Communications1 172,000
25 General Communications 148,000

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Truly Free Film

Guest Post: Orly Ravid: Subtitles in Digital America Part 2

With today’s guest post, Orly Ravid of The Film Collaborative looks at digital distribution opportunities for foreign film here in the USA.

Recently I was invited to be on a panel at the International Film Festival Rotterdam (IFFR) and participate in their mentoring sessions and the lab at Cinemart. Great experience. I am always amazed by the difference between the US and Europe. The whole government funding of films and new media initiatives as our government is about to shut down. Well, their policies and practices do take their own financial toll too but one I think is worth it. For all my europhileness I have to note that the Europeans can be just as guilty of not wanting to watch subtitles in fact some countries dub films instead. And of course we know that Hollywood is big business in Europe too. But all in all, art house cinema seems to reach more broadly in Europe and even some parts of Asia than it does in the US. Films in Cannes and other top fests can sell all over Europe and never in the US or success in opening theatrically only in NY and maybe LA and overall it seems to me box office is generally down for foreign language cinema.

International filmmakers want US distribution and it was painful for me to discuss their prospects at IFFR because for so many, the prospects are slim. But this one’s for you! (Please note this blog is focused on digital distribution and not healthy categories for foreign language cinema such as Non Theatrical including Museums, Films Festival, Colleges, Educational / Institutional).

Cable VOD was 80% of the digital revenue in the US in 2009 but it’s now declining little by little, now estimated to be in the high 70’s (approx 77%) and may decline further still. The reason for this change, which is expected to continue, is that Internet based platforms are growing.

Regarding FOREIGN LANGUAGE ON CABLE VOD: Distributors and aggregators agree that foreign language cinema is very hard to get onto Cable VOD platforms and slots for non-English cinema are reserved generally for marquee driven films and/or films with a real hook (name cast/director, highly acclaimed, genre hook). A big independent Cable VOD aggregator notes a real struggle in getting foreign language films to perform on Cable VOD and even Bollywood titles that had wide theatrical distribution and a box office of upwards of $1,000,000 still perform poorly (poorly means 4-figure revenue, 5-figure tops). They have had some success with foreign martial arts films and will continue with those in the foreseeable future.

Time Warner Cable (TWC) remains more open to foreign language cinema though it plays the fewest films, a range between 190 – 246 at any given time (with a shelf life usually of 60 days and with 2/3rd of the content seeming to be bigger studio product, and the rest indie). By comparison Charter and AT&T play about 1,000 and Verizon plays 2,000, and Comcast plays about 4,000. [See below for the 2010 breakdown of Cable subscription numbers.] Hence, individual titles may perform better on Time Warner Cable for obvious reasons, Comcast may have more subscribers but there’s less competition and TWC is in New York, the best demographic for art house cinema.

Generally speaking, platforms overall are far more receptive to foreign films following the recent success of DRAGON TATTOO, TELL NO ONE, IP MAN, etc. than they have ever been before. However as one can see from the titles noted, foreign genre films are preferred because they have the opportunity to reach broader audiences than the usual foreign film. Genres that reportedly work include: sci-fi, thriller/crime, action, and sophisticated horror. Dramas have had limited success, and comedies often don’t translate, nor does most children’s content.

In regard to Cable VOD – foreign box office is becoming an important proxy, because the marketing and pr tend to build US awareness on the larger titles prior to being available here. Many companies have built very successful VOD businesses pursuing a day and date theatrical or DVD strategy. Again, genre films work best, with horror and sci fi being the top performers. 3 of the top 10 non-studio titles in 2010 were foreign language subtitled releases. Small art house distributors say that at most it’s a small dependable revenue stream via services such as INDEMAND http://www.indemand.com (iN DEMAND’s owners are and it services Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment – Advance/Newhouse Partnership.) Distributors and aggregators all site Time Warner as being far more open to foreign language cinema than Comcast, because it’s urban focused (NY, LA, etc) not heartland focused as Comcast is.

In terms of these titles finding their audiences on Cable VOD, Comcast announced improved search functionality by being able to search by title and Cable VOD is aware of its deficiencies and is said to be improving in terms of marketing to consumers but Cable VOD is still infamous for its lack of recommendation engines and discovery tools. Key aggregators work to have films profiled in several categories and not just the A-Z listing.

Orly Ravid has worked in film acquisitions / sales / direct distribution and festival programming for the last twelve years since moving to Los Angeles from home town Manhattan. In January 2010, Orly founded The Film Collaborative (TFC), the first non-profit devoted to film distribution of independent cinema. Orly runs TFC w/ her business partner, co-exec director Jeffrey Winter.

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Truly Free Film

Guest Post: James Fair: The butcher, the baker, the amateur filmmaker – getting the language right…

What’s in a name? A lot more than we initially suspect, frankly. We have been talking about “what is “Indie”” for decades — and probably will for decades to come. My attempt to define “Truly Free Film” has lead me to be called on the carpet more than once for not making TRULY Free Film (we can talk about that in a future post). And that discussion is just for specific monikers. What happens when we start to get poetic and delve in to the realm of metaphor?

Today’s guest post is from contributor and filmmaker James Fair, and he shows quite well how much the choice of language matters.

Christopher J. Boghosian and Mark Savage both wrote great posts recently that used analogies to identify some of the challenges that face the filmmaker (the baker and the priest respectively). Last year I wrote a post for Randy Finch about why we should be careful with the language we use to identify ourselves as filmmakers, and I want to expand upon why I think it is important here.

This community is broadly dedicated to exploring and establishing new models of cinema to replace the rapidly diminishing old models. It seeks to reflect, understand and decipher the current issues facing the filmmaker. However, I believe that one potential conflict between the past and the future is the connotations of the language that we use to describe things. As ideas and concepts change, the meaning of language changes too…

Let me give you an example. Let’s take the ‘professional/amateur’ divide. Within filmmaking the common belief is that you are professional if you are paid and make a living from it, you are amateur if you don’t. But, working in a university, I meet many people who would argue that LITTLE of the film industry is ‘professional’, because it rarely requires examinations or formal training to work in many of the roles, which means that it isn’t strictly a profession at all, it is a ‘job’. The formal training is the distinction between the two, and plenty advocate that filmmakers don’t need to be trained. Describing filmmaking as an ‘avocation’ doesn’t seem as derogatory as a ‘hobby’ because of the connotations attached to the ‘calling’, as Mark Savage pointed out. The term ‘hobbyist’ doesn’t seem appropriate because filmmaking doesn’t often result in the pleasure and relaxation associated with ‘hobbies’!

Why is this important? Ultimately, I believe it is our human nature to want to classify things and identify our position within society. It is a way of understanding both others and ourselves. I am a ‘nobody’ filmmaker creates a distinction from a ‘somebody’ filmmaker. Therefore their situations are different. I am a ‘professional’ and you are an ‘amateur’ means you are not qualified to understand me. The titles position us within society and even within this community that Ted has created. Even worse, the connotations of these titles have the potential to divide us – the ‘amateur’ thinks they makes films for the ‘love of the art’ whilst the ‘professional’ is a ‘sell-out’. Andrew Keen’s book ‘The Cult of the Amateur’ attacks amateurism for being sub-par quality, unpaid and unqualified. However, I’ve seen great quality stuff from unpaid people and I’ve seen sub-par quality stuff from qualified people. Our lives are more complex than these labels give us credit for.

Therefore, using analogies and metaphors are useful constructs when trying to explain our unusual choice of career to others within society. They help us draw parallels with others around us and help understanding. However, as the debate that followed Mark Savage’s post showed, the choice of metaphor is critical, as they too come with connotations. In the last few weeks alone we have seen filmmaking sharing similarities with the baker, the priest, the gambler and the real estate agent. Can we be all or any of these things? They have such different connotations! Describing my role like that of a priest may help me secure funding in future, describing myself as a gambler probably won’t. This would be a really great topic for discussion here… what is the best metaphor or analogy and why?

Whilst I believe is that the success of the community depends upon the diversity of people; these titles shouldn’t be barriers to our conversation. The new models of cinema haven’t been discovered yet so all constructive voices can help us through the paradigm shift. We can all make valid contributions. We should identify with our similarities as filmmakers not our differences. There are occasional voices that aren’t constructive, who prefer to hide behind the anonymity of a false name when they troll abuse. If you have belief in your conviction, put your name upon it. The falsehood discredits your argument. The language you use and the way you choose to identify yourself informs the way that everyone else will perceive you.

James is a lecturer in Film Technology at Staffordshire University in the UK. He is currently editing his feature documentary about the North African Sahara, due for release later in 2011.

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Truly Free Film

New List Of Future Film Investors

Producers pride themselves in sourcing new financing sources. There generally is not a large supply of eager new money to leap into film biz. One agency has even taken to refusing to share with the producers they are representing the sources they are submitting to, for fear that they won’t be the new financiers’ preferred suppliers. Knowledge is power, but transparency is progress. Which is why I am excited to share this list with you…

You almost would expect a financier list to be the sort of thing that is found on Wikileaks. I do think we are entering a period when free culture moles inside the agency world (yes, they have been planted and are digging away furiously), will start to drop documents on the Deadline desks, but this list did not come from such a source.

The Film Biz is always a bit obsessed with lists. Box Office. Highest Paid. Most Powerful. Most Number Of Twitter Followers &Facebook Friends. You’d think ability to get movies made would always be something that Industry-ites would track a bit more thoroughly. Well, until we start do this, I am pretty thrilled to be offered THIS LIST annually. So who on it do you already know? What can we do to get them into this world a bit more thoroughly? I don’t know about you, but I am going to head off to China next month. Isn’t that what any self-respecting film producer should do? Let me know if you have anyone over there you think I should meet.

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Bowl Of Noses

The First Pixar Short

Hope The Younger and I believe we have seen all the Miyazaki films now, including Animal Treasure Island, Lupin The 3rd, and Pom Poko. Our UrgeToComplete is turning us to Pixar, and luckily Anne Thompson tipped us to this the other week. “The Adventures Of Andre And Wally B” was the first Pixar short, way back when Pixar was a division of Lucas Film. Now the question is, have we seen every Pixar film? Once we check these boxes, we might as well move on to TheEntireHistoryOfFilmEVER!

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Truly Free Film

Guest Post: Hadrian Belove: “all great directors must sacrifice some aspect of filmmaking to achieve something brilliant”

Today’s guest post is from LA’s CineFamily‘s very own Hadrian Belove. Hadrian & CineFamily made my list of Brave Thinkers 2010 for their brilliant programming. If you live in LA and you are not a member of CineFamily, I don’t believe you love cinema. Or maybe you have yet to prove it. Well here’s your chance.

Not only does Hadrian & Co. love cinema, show fantastic programming, they also write well about it. Passionately too. Hadrian’s post comes from Cinefamily’s newsletter. He does a pretty damn good job at showing why you want to attend their series this month on John Cassavetes.

I want to talk with you about John Cassavetes for a moment.

In preparation for our month-long retrospective, I’ve been steeping myself in the subject of Cassavetes: reading interviews and biographies, watching documentaries, and most of all, viewing his films. Like many a film lover before me, I’m going down the rabbit hole, because the more deeply you go down, the more rewarding it is. And I’m having a blast. In fact, it’s only by doing this that I’m just now I’m realizing what we’ve done here at Cinefamily, and why I think you should really participate this month: this retrospective is a kind of “master class” in the work of one of America’s most fascinating directors.

To start with, I think Cassavetes himself would appreciate my honesty when I say I’ve always had mixed feelings about his work before now; there are scenes and moments that destroy me (in a good way), and other moments that feel false, bombastic, or just seemed sloppy. I had trouble grasping the films as a whole, and long chunks would consequently bore me as I floated adrift on the sea of emotion, until some undeniably explosively awesome moment would happen. But the films always haunted me. What I see now is how his films improve over repeated viewings — from seeing them consecutively, getting on his wavelength, and learning to speak his language. These films are like people, interesting and complicated people. You don’t always understand them at first, but as you get to know them, all of their quirks make more and more sense. They reveal themselves.

Rewatching his films, I often have an epiphanous moment when the code cracks, and suddenly the whole crazy experience falls into place. I immediately want to see the whole movie again, or at least revisit it in my mind, now that I know how it’s all working. His films are like relatives; my feelings towards them change as I get older, and as I understand them better. I may still hate the way my mother screams like she’s witnessed a murder just because she drops something in the kitchen, but more and more it becomes inextricably interwoven with my deeper understanding of who she is, and why I love her.

If I had to sum up one thing I’ve gotten out of all this, it’s a knowledge of the incredible focus Cassavetes had. Truffaut once said that all great directors must sacrifice some aspect of filmmaking to achieve something brilliant — in essence, the bedsheet never covers the whole bed. And no one has worked harder to go as deep as possible exploring the complexity of human interrelationships than Cassavetes, and while he did love other aspects of film, he would give up anything — the framing, the editing, the continuity, the smoothness of the story, paradoxically even his own understanding of the characters — to reach a certain ecstatic emotional depth. He wanted you to feel as intensely and thoughtfully about his films as you did about your own life, and sometimes (perhaps by definition all the time) that means you can’t fully understand them.

As I said before, here’s your chance to have a “masters class” in John Cassavetes. We’re showing not just every film he directed, but films he starred in, his rare television work, and even films made with people he just worked closely with — ’cause we know what it’s like when you get obsessed: everything and everyone he touched takes on a certain interest. We’ve got restored prints from UCLA, rare trailers, and lectures. We’ve got sidebar tributes to Ben Gazzara, Seymour Cassel and Gena Rowlands — all appearing in person — where we’ll tour through their own careers as actors. We’ve rounded up virtually every guest that could be had. This is the best chance you’ll ever have to do this right.

This series is a once-in-a-lifetime opportunity.
— Hadrian Belove

Check out CineFamily now.

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Truly Free Film

Can You Spend A Bit Of Today WIth Me?

I don’t know if you made it out to either of the panels or discussions I did last weekend in NYC. If not, perhaps this weekend will be easier. Particularly since I am willing to come to you where ever you happen to be. Why? Simple. Check this out…

Last week I did an interview with Noah Nelson for the Turnstyle Podcast. You can stream or download it here.

It’s a special for SXSW where SUPER is having it’s US Festival Premiere. I won’t be there, alas. If you are there, can you do me a favor? Give us a vote on Festival Genius here.