I became interested in Transmedia as a way to deepen both the narrative experience and the relationship between the experience and the participant. It frustrates me how feature films often feel disposable and not truly resonant for most viewers; I know we – as both creators and viewers — don’t have to settle for this. This situation is partially derived from both the creators’ and the industry’s reliance on a single product as representative of the movie experience; we don’t have much other than repackaging to show for our engagement, and that engagement is too often 100% passive.
We have reductive in our expression of narrative. I generally define the Six Pillars of Narrative as: Discovery, Process, Production, Participation, Promotion, & Presentation. Creators limit themselves when they draw the line between art and commerce, thinking marketing techniques don’t warrant their creative hand. We shouldn’t ignore aspects of narrative that deepen the dialogue with those who become the very community we want.
As a film producer, I have a specific (and rather limited) way of thinking about process.
