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Let's Make Better Films

The Search For Emotional Truth: SW30

a guest post from filmmaker Stephen Kijak:

So Ted posed a questions to me for this blog and asked me to relate it to my recent doc, “Scott Walker – 30 Century Man”. “How did I find my subject’s emotional truth in the documentary form?” Well, being a firm believer in the form/content relationship, I was surprised how much I fought the form on the way to finding it, and thus the emotional truth it unlocked. I had set out to make a more elliptical, formally challenging film about this musician, Scott Walker – himself known to be something of an enigma. It wasn’t going to be a doc at all at first – I had conceived of a screenplay structured around a suite of Walker’s swirling wide-screen 60’s “tenement dramas”…(bad idea).

When I heard that the J.D. Salinger of rock was about to make his first album in a decade, it seemed the best opportunity to make a film, and of course, it had to be a doc. With a figure who had slipped into the unknown like this, what better than the truth of the documentary to shine a light? But then as the limits of access to this reclusive mystery-man became more and more of a problem (I wanted two weeks in the studio, they said, maybe a day! In the end I got two, plus a day of still photography.) And probably only one hour-long interview (never enough!)

But that, I discovered, was actually the key. And absence is still a presence in some ways. And the delayed contact – the interview was the very last thing I shot – proved to be a blessing. As I gathered material – lots of interviews at first which made me nervous because it started looking like an extended, artier Behind-the-Music (but without the sex, drugs, and rock and roll!) – I could barely sense the actual narrative. And we found that he had done such a good job of keeping to himself over the years, that half our interview subjects would ask ME for information about him…”Is he still cute?” asks a once-smitten Lulu, “Well, I must confess. I don’t know anything.” said Bowie at the start of our interview, “Who knows anything about Scott Walker?” Great. Where is my film?

But as we built the film around the empty space that should have been occupied by its subject, it made the actual needs of the narrative so much more evident. And eventually, with the accumulation of interview and archive material, a sense of intimacy with him developed in my mind – I felt like he really was taking on a life inside the film.

So when we did sit down to do the interview, and eventually got it back to the edit – the form emerged, almost imposed itself on the film. To slip him into his own narrative, we started at the beginning, and the rest fell in line in a very linear pattern. Enigmatic ellipses went out the window. A man and his work are revealed and the mystery, built up, examined, and contradicted over the course of a life, remains at the center of the film, made stronger by the simplicity with which it was eventually, formally, put together. I end the film with a slightly enigmatic sequence that starts with the camera zooming slowly into a key-hole…lock picture, unlock film, and hopefully, leave the viewer with their own keys to understanding the messages and lessons in the life and work of Scott Walker.

(“Scott Walker – 30 Century Man” opens on Wednesday December 17th for one week only at the IFC Center. www.scottwalkerfilm.com)
Categories
Truly Free Film

Web Marketing For Filmmakers

Jon Reiss returns!

Here’s a great blog post about the very very basics of marketing your film’swebsite. I’m sure you know a lot of this – but a lot was news to me (post excerpted):

1. Go to Godaddy.com and purchase a domain name. Get one that ends with .com. Get your movie title. If it is unavailable add “movie” or “themovie” or “film” to the end. (You don’t need to purchase any other services during check-out.)
2. Sign up for WordPress.com. Make your blog the title of your movie/ domain. Start posting press releases and other articles, such as reviews.
3. Sign up for Youtube.com. Make your username title of your movie/ domain. Post your trailer, or you can do a video “pitch”.
4. Sign-up for an account on Facebook.com.
5. Sign-up for Flickr. Get your username title of your movie/ domain.
6. Sign up for an account at del.icio.us. Bookmark your domain, facebook page, blog page and you tube page.
7. Sign up for a google account, to use their alerts, place connect with people who talk about you.
8. Sign up for Box Office Widget. Place this on your website and on your blog. Use it as your signature on forums.
8. Sign up for Spottt. Place this banner code on your myspace page, blog, and the thank you page from Box Office Widget.
10. Go to Yahoo! Groups and find all the groups that may have interest to your film and join. Participate in the group, rather than just spam the group.

This was written by one of the co-founders of Neoflix. Neoflix themselves have set up a number of marketing tools for filmmakers – they are going to give me a tutorial in the coming weeks and I’ll be passing that information along.

And this DIY Flix sites seems pretty amazing at first glance as well.

But back to marketing. I think marketing does not come easy for most filmmakers. Even filmmakers who pitch well – when it comes to the nuts and bolts business aspects of DIY filmmaking – they blanch. Its quite different from being creative. Very different. Doesn’t feel right and doesn’t feel fun. 

I have an extra handicap of coming from the punk era where this kind of straight business had a certain smell. But its time to get over that – web marketing necessary if you are going to create an audience for yourself and survive as an “independent” filmmaker in these changing times. My mission for then next couple of months is to become immersed in all manners of web marketing for filmmakers – I’m going to use Bomb It as a case study and I’ll keep you posted.

-Jon Reiss (jon@jonreiss.com)