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Truly Free Film

New Revenue Models: #1 of ?

In Filmmaker Mag, Scott Macauley interviews Scott Kirshner about his new book “Inventing The Movies”.  In the interview, one thing caught my eye:

Another concept I really like is letting people quote sections from a movie, and that‘s something you can only do in digital form. For example, there‘s a great car chase in this movie, and I want to quote it on my blog. That‘s something that can be ad supported. And people can say, “Wow, this car chase is great, I‘d like to see the context around it,” and they can buy the whole movie. It‘s the same way that publishers are beginning to sell individual chapters of books. As a writer, I‘d rather someone buy one chapter of my book than none at all.

Whether it is in narratives or docs, we are all in need of a new sort of editor — one not to cut our features together, but one to take them apart so that audiences can more easily find how the film relates to them.  Points of access are not always at the beginning — and we have to not only accept that, but promote that.