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Truly Free Film

Could These Be The Future Of FilmBiz?

Looking For The Future Of The Film Biz....We were promised jet packs.  Evolution is too damn slow. We keep telling ourselves a change is going to come, but maybe it is already here.  What have you already come across that the rest of us maybe need to climb aboard in a big way? Could any of these be tomorrow’s future today? 

Last year I wrote up a bit of future casting on film culture and business, but my predictions were more from the gut  and general observation than from what others were doing in the field.  Here are over ten additions based on things going on right now, or that those involved in the creations of the next next feel are inevitable.

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Truly Free Film

Abundance Does NOT Mean TOO Many

The film industry is having difficulty grappling with reality.  Globally, we generate far more films than we currently consume.  Many industry thought leaders respond by saying we make too many films.  Such statements obscure the truth.

The entertainment economy is

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Truly Free Film

Hey! I Like What You Are Doing

Like most of us, I wander around the web and like to get lost.  The best times are when from being lost, I am found.  You know what I mean? You know how sometimes you find something that feels like they wrote it or built it just for you?  I like that. I like that a lot.

It’s happened a few times for me in 2013.  I thought I would share it with you. The following folks are doing great posts, and I only just stumbled upon them this year (2013).

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Truly Free Film

ALL Entertainment Should Increase The Current Value Proposition

Chris Dorr’s recent post on MoviePass helped me recognize the world as it truly is today.  It wasn’t MoviePass that I needed to recognize.  It was that the same thing that allowed Independent Film to flourish is the same thing that is now spurring on innovation everywhere.  Once filmmakers stopped asking for permission to tell their stories, the floodgates opened to a far more diverse approach to culture generation.  To the powers that be the end of permission looks like anarchy, but to the leaders to come, this is the stepping stone to necessary change.  And we are seeing that now.

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Truly Free Film

When Did I Sign Up For This “Audience Development” Thing?

By Chris Dorr

Peter Kafka of the WSJ recently interviewed Robert Kyncl, the man who heads up the channel initiative at YouTube.  Robert was asked what he had learned from his experience at YouTube thus far.  He states:

“Lesson one: Audience development is equally as important as great content. By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.”

Kyncl goes on to discuss how the task of TV programming and marketing have to be combined in the new world of on demand content viewing. Kafka then asks who is supposed to do audience development, the content creator or YouTube. Kyncl responds:

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Truly Free Film

Can Indie Film Achieve a Network Effect?

By Chris Dorr

In a recent post entitled Networks And The Enterprise, Fred Wilson explains how his firm Union Square Ventures invests in networks. He included this line.

My uber goal of writing this post is to explain that the wired and mobile internet is a global network and it powers all sorts of smaller networks to get built on top of it.

These networks connect people with each other.  Each network gains value as more users join and as each user contributes value to the network which in turn becomes available to every other user. As he points out

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Truly Free Film

“What is the Golden Triangle and Why Should Filmmakers Care?

Chris Dorr returns today with another guest post.

Much of the most important innovation on the web today occurs within what some call the Golden Triangle.

The three sides of this triangle are social, mobile and real time.  Though the poster children for this triangle are Facebook, the iPhone and Twitter, this innovation extends far beyond these three companies.

This triangle is creating a major shift in how people experience the Internet.