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Truly Free Film

Diary of a Film Start-Up Part 9: Filmmakers Festival Feedback

By Roger Jackson

 

Previously: Time to Go Live!

 

Card-Counting Christians
Just back in Los Angeles after 4 days in Arkansas at the excellent Hot Springs Documentary Film Festival. So great to have a deep immersion in indie film, watch back to back movies and hang out with passionate filmmakers. I loved Holy Rollers, the true story of a tight-knit group of  Christians running a very successful operation dedicated to beating casinos at Blackjack. Motivated not just by their multi-million dollar winnings, but by a deep hatred of the rapacious casino industry, this is a superbly executed movie by filmmaker Bryan Storkel.

 

Paper Lion
I was invited to the festival to speak at a workshop on “New Waves of Distribution.” Talked to lots of filmmakers about KinoNation. Universally positive feedback. Everyone just wants their films watched, and make a little cash back. Hopefully we can revolutionize the process. So

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Truly Free Film

Diary of a Film Start-Up Part 8: Time to Go Live!

By Roger Jackson

Previously: New Mantra: Do More, Faster

 

Digital Hollywood
I spent today (10/15) at the Digital Hollywood conference, an event that happens in LA a couple times a year. Attended several panel discussions. One panelist argued that the film industry today will not only follow the same trajectory as the music business — but that film now is only where the music business was at the time of the phonograph! Hmm, maybe. I certainly agree that in terms of massive disruption we have a ways to go. Had a bunch of meetings. The head of a group of angel investors suggested we pitch KinoNation “as soon as we have our MVP done.” MVP meaning “minimum viable product.” He said it doesn’t need to be pretty, it can be full of bugs and missing features, but, in his words, we need to “remove the technology risk” for people who might write a check. That is, prove we can actually build what we claim we’re building. Good timing, since we’ve just today launched the Movie Uploader and will roll it out to most of our Private Beta group over the coming days. The Beta is

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Truly Free Film

Diary of a Film Start-Up Part 7: New Mantra: Do More, Faster

By Roger Jackson

Previously: Late Nights and Early Breakthroughs

 

Latest & Greatest

Lots more great films submitted to our Private Beta launch this week. The quality and diversity of the filmmaking is impressive. Every time we watch one of the trailers we’re reminded of why we’re building KinoNation — to make it simple for movies like these to actually get released, exhibited and watched “on-demand” by the global audience that undoubtedly exists for them. I talked to Marianne Hettinger, director of the delightful Mango Tango. Marianne submitted her award-winning film to KinoNation at least partly because — unlike traditional distributors — we’re not seeking a “lock-up” commitment of 10+ years. In fact, there’s no lock-up at all, beyond what is required by any VoD platform that selects a KinoNation movie. Meanwhile,

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Truly Free Film

Diary of a Film Start-Up Part 6: Late Nights and Early Breakthroughs

By Roger Jackson
 

Previously: A Crash Course in Film Distribution (and why video-on-demand is even more complicated)

Lining up Deals
Lots of late nights for the team, figuring out the “flow” of the KinoNation platform, writing code and reaching out to global video-on-demand outlets. My spreadsheet list of these outlets just keeps growing. There’s more than 100 now, and I’ve barely scratched the surface. That’s a lot of phone calls and pitches! This is a rapidly expanding market — it seems almost every day there’s a new VoD initiative. Last week Canadian cable giant Shaw Communications announced “Shaw Go” to compete with Netflix in Canada. And you’ve doubtless heard that Redbox are rolling out “Redbox Instant by Verizon” in December.

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Truly Free Film

Diary of a Film Start-Up Part 5: A Crash Course in Film Distribution

By Roger Jackson

Previously: Diary of a Film Start-Up Part 4: Story Arc for Investors or Why I Stopped Worrying and Learned to Love Raising Money.

 

More Amazing Films

We now have more than 40 films in the Kinonation Private Beta, with more submissions arriving every day. Among them, a couple of documentary trailers immediately had me wanting more. And that’s exactly what KinoNation seeks to do — make it super easy for independent films and docs to get video-on-demand distribution, so anyone “wanting more” can instantly rent or buy the movie from among dozens of global VoD outlets. Black Sun, a 2005 documentary by Brit filmmaker Gary Tarn, tells the tragic and inspiring story of Hugues de Montalembert, a New York City artist who was blinded for life during a vicious street mugging. On a lighter note, French filmmaker Pascal Cuenot submitted In The Tracks Of, her intimate look at the life and work of the late, great film composer Maurice Jarre. I watched this preview clip, frustrated that just as Jarre starts telling the story of his involvement with Lawrence of Arabia and his first meeting with the legendary producer Sam Spiegel…the clip ends! I desperately wanted to watch the full documentary, right away. That’s why we’re so passionate about KinoNation — the promise of instant access for consumers to rent or buy movie gems like these. Keep submitting your films, please.

 

Distribution Deep-Dive

While Klaus and the technology team is busy building the KinoNation platform, I’ve taken a deep dive into the world of film distribution.

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Truly Free Film

Diary of a Film Start-Up Part 4: Story Arc for Investors or Why I Stopped Worrying and Learned to Love Raising Money.

By Roger Jackson

Previously: Diary of a Film Start-Up Part 3: The Producer’s Dilemma

Last Week

Before I write about seeking money and investors, here’s what’s been happening in the past week. We’ve had — as of writing — 18 films submitted for our private beta launch. Films come in every day and we will never tire of clicking on the trailer link and getting a glimpse into a new world. I mean that. We know what it takes to make a feature film or documentary, and the reason we’re building KinoNation is to serve the creators of films like these. Keep them coming, the Private Beta is still open, we’re looking for lots more great films. It’s really fun to watch a group of compelling and disparate trailers, then delve into the IMDb pages for each movie, and in some case have discussions with the filmmakers. A couple of examples this week. Greek director Stathis Athanasiou submitted his stunning fantasy-romance DOS. Our reaction was pretty much “wow!”  Then Roseanne Liang submitted her delightful 2005 documentary Banana in a Nutshell. (which spawned her theatrical release My Wedding and Other Secrets.) Films like this that performed (or are performing) well on the festival circuit, but struggling to find video-on-demand distribution, are exactly what Klaus and I had in mind when we conceived KinoNation.

 

Bootstrapping

OK, so the subject of this post is finding investors.

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Truly Free Film

Diary of a Film Start-Up Part 3: The Producer’s Dilemma

Diary of a Film Start-Up Part 3: The Producer’s Dilemma
By Roger Jackson

Previously: Diary of a Film Start-Up Part 2: Birth of a (Kino)Nation
The Producer’s Dilemma
You probably know the classic movie making conundrum that indie producers struggle with: talent (or rather their agents) won’t commit to a film project until you prove you have funding, and investors won’t write a check until you prove you have talent attached. The producer’s dilemma. And, of course, all successful producers find creative solutions to that thorny issue. KinoNation has a similar challenge: It’s tough to get filmmakers fully committed without video-on-demand distribution outlets in place, and it’s hard to sign VoD outlets without a slate of films.