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Truly Free Film

Diary of a Film Start-Up Part 8: Time to Go Live!

By Roger Jackson

Previously: New Mantra: Do More, Faster

 

Digital Hollywood
I spent today (10/15) at the Digital Hollywood conference, an event that happens in LA a couple times a year. Attended several panel discussions. One panelist argued that the film industry today will not only follow the same trajectory as the music business — but that film now is only where the music business was at the time of the phonograph! Hmm, maybe. I certainly agree that in terms of massive disruption we have a ways to go. Had a bunch of meetings. The head of a group of angel investors suggested we pitch KinoNation “as soon as we have our MVP done.” MVP meaning “minimum viable product.” He said it doesn’t need to be pretty, it can be full of bugs and missing features, but, in his words, we need to “remove the technology risk” for people who might write a check. That is, prove we can actually build what we claim we’re building. Good timing, since we’ve just today launched the Movie Uploader and will roll it out to most of our Private Beta group over the coming days. The Beta is

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Truly Free Film

Diary of a Film Start-Up Part 7: New Mantra: Do More, Faster

By Roger Jackson

Previously: Late Nights and Early Breakthroughs

 

Latest & Greatest

Lots more great films submitted to our Private Beta launch this week. The quality and diversity of the filmmaking is impressive. Every time we watch one of the trailers we’re reminded of why we’re building KinoNation — to make it simple for movies like these to actually get released, exhibited and watched “on-demand” by the global audience that undoubtedly exists for them. I talked to Marianne Hettinger, director of the delightful Mango Tango. Marianne submitted her award-winning film to KinoNation at least partly because — unlike traditional distributors — we’re not seeking a “lock-up” commitment of 10+ years. In fact, there’s no lock-up at all, beyond what is required by any VoD platform that selects a KinoNation movie. Meanwhile,

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Truly Free Film

Diary of a Film Start-Up Part 6: Late Nights and Early Breakthroughs

By Roger Jackson
 

Previously: A Crash Course in Film Distribution (and why video-on-demand is even more complicated)

Lining up Deals
Lots of late nights for the team, figuring out the “flow” of the KinoNation platform, writing code and reaching out to global video-on-demand outlets. My spreadsheet list of these outlets just keeps growing. There’s more than 100 now, and I’ve barely scratched the surface. That’s a lot of phone calls and pitches! This is a rapidly expanding market — it seems almost every day there’s a new VoD initiative. Last week Canadian cable giant Shaw Communications announced “Shaw Go” to compete with Netflix in Canada. And you’ve doubtless heard that Redbox are rolling out “Redbox Instant by Verizon” in December.

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Truly Free Film

Diary of a Film Start-Up Part 5: A Crash Course in Film Distribution

By Roger Jackson

Previously: Diary of a Film Start-Up Part 4: Story Arc for Investors or Why I Stopped Worrying and Learned to Love Raising Money.

 

More Amazing Films

We now have more than 40 films in the Kinonation Private Beta, with more submissions arriving every day. Among them, a couple of documentary trailers immediately had me wanting more. And that’s exactly what KinoNation seeks to do — make it super easy for independent films and docs to get video-on-demand distribution, so anyone “wanting more” can instantly rent or buy the movie from among dozens of global VoD outlets. Black Sun, a 2005 documentary by Brit filmmaker Gary Tarn, tells the tragic and inspiring story of Hugues de Montalembert, a New York City artist who was blinded for life during a vicious street mugging. On a lighter note, French filmmaker Pascal Cuenot submitted In The Tracks Of, her intimate look at the life and work of the late, great film composer Maurice Jarre. I watched this preview clip, frustrated that just as Jarre starts telling the story of his involvement with Lawrence of Arabia and his first meeting with the legendary producer Sam Spiegel…the clip ends! I desperately wanted to watch the full documentary, right away. That’s why we’re so passionate about KinoNation — the promise of instant access for consumers to rent or buy movie gems like these. Keep submitting your films, please.

 

Distribution Deep-Dive

While Klaus and the technology team is busy building the KinoNation platform, I’ve taken a deep dive into the world of film distribution.

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Truly Free Film

Diary of a Film Start-Up Part 3: The Producer’s Dilemma

Diary of a Film Start-Up Part 3: The Producer’s Dilemma
By Roger Jackson

Previously: Diary of a Film Start-Up Part 2: Birth of a (Kino)Nation
The Producer’s Dilemma
You probably know the classic movie making conundrum that indie producers struggle with: talent (or rather their agents) won’t commit to a film project until you prove you have funding, and investors won’t write a check until you prove you have talent attached. The producer’s dilemma. And, of course, all successful producers find creative solutions to that thorny issue. KinoNation has a similar challenge: It’s tough to get filmmakers fully committed without video-on-demand distribution outlets in place, and it’s hard to sign VoD outlets without a slate of films.

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Truly Free Film

Diary of a Film Start-Up Part 2: Birth of a (Kino)Nation

Diary of a Film Start-Up Part 2: Birth of a (Kino)Nation
By Roger Jackson
Previously: Diary of a Film Start-Up Part 1: Every Movie Ever Made…
KinoNation
We were determined the site would be a dot com domain — not dot biz or dot US or dot-whatever. But available dot coms are rare and we weren’t going to pay thousands of dollars to some shady cyber-squatter. Klaus found KinoNation.com — it was available, it makes sense, we like it and seems easy to remember. “Kino” is German for cinema. And “Nation” can be defined as a community of persons bound by a shared interest or passion. That seems to work. We’re also excited about the potential for this venture in China, making thousands of Chinese indie films available to the rest of the world. So the name had to sound OK to the Chinese ear (we’re assured it does) and it more or less translates into Mandarin as “Film Kingdom.” But. There’s always a “but.” In this case there’s a site in Russia, kinonation.ru where you can watch Hollywood movies — in Russian — for free. Hard to say whether they’re legit or pirated. Either way, we have the dot-com, they have the dot-ru — there’s no reason we can’t co-exist, right?
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Truly Free Film

Diary of a Film Start-Up Part 1: Every movie ever made…

Diary of a Film Start-Up Part 1: Every movie ever made, in any language, anytime, day or night…
By Roger Jackson
 

I joined the short films website iFilm.com in 1999 and stayed until 2006, after we sold to MTV. By then we’d also sold out our original vision, captured perfectly in this 1999 commercial. Since iFilm I’ve produced war-zone documentaries for the Annenberg Foundation, started a production company, and for the past year run humanitarian projects in Afghanistan and West Africa. But I often thought of that iFilm vision…and now, more than a decade later, I find myself the co-founder (with film composer Klaus Badelt) of a digital film startup with a similar mission. This is the first of a series of weekly guest posts as we bootstrap this new venture — ideally with a ton of critique and input from you.