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Truly Free Film

BondIt: Product Launch: Influx of Project Submissions, Needs, Variation of sizes and Interpretation on Usage

By Matthew Helderman, & Luke Taylor

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Determining specifics on the success of a product’s launch is always speculative. We’ve seen the same story countless times — a studio primes their latest release to be a massive box office success, only to watch the film crash and burn into box office bomb oblivion. Cloud Atlas, Mars Needs Moms, John Carter, Battleship, The Lone Ranger— we’re all familiar with these recent examples of big-budget bombs that were projected for success and proved to be poor investments.

The reasoning and research behind the cause of these failures and successes is endless — timing, marketing, money, foreign sales, lead actor status, direction, writing, length, acting — any of the above can be blamed for poor results. The reality is, it is simply impossible to determine the exact needs of an audience or consumer before any product is launched. Market research, development, and beta testing can certainly provide some statistics to lean on — but there is unfortunately no exact science until you are out there in the marketplace.

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Truly Free Film

BondIt: The Introduction of a New Financing Service in the Entertainment Space

By Matthew Helderman, & Luke Taylor

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The smoke & mirrors of the entertainment business

The entertainment business has long been known for its less then above board dealings. Sharky agents, ridiculous financing structures, limited transparency and faulty business models.

That hasn’t stopped an influx of great content, great talent and hard work to get done — it’s just a reality of the territory. But does it have to be? With technology enabling scalability of information and transparency through widespread communication abilities — the entertainment business stands to benefit greatly at the bottom line level.

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Truly Free Film

BondIt: Progressive Financial Ventures In the Film Business

By Matthew Helderman, & Luke Taylor

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History of the film business & financial industries

The film business and financial industry have forever gone hand in hand — even though wide spread public knowledge long viewed a separation between the two structures for many years. Regardless of how far the business of Hollywood, the independent sectors and the newly emerging platform may seem, even in the earliest days of Studio production – financing still came from Wall Street.

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Truly Free Film

BondIt: Utilizing Technologies In the Filmmaking Process

By Joe Aliberti, Matthew Helderman, & Luke Taylor
 
UploadTechnology is permanently advancing.
 
Even while reading this post — technology is getting smaller, faster, and less cluttered. A film set is no different – as the tech space increases in productivity, yielding smaller and more efficient products, so too the film space moves in a parallel fashion. Today, there are more ways than ever to utilize technology in the filmmaking process & business alike.

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Truly Free Film

BondIt: Organizing Big Data & Technology Theory For a Better Film Business

By Luke Taylor & Matthew Helderman

UploadThe term “big data” gets thrown around more often in technology circles then within film producing circles — but recently there’s been a shift. A noticeable shift that becomes obvious when a producer steps back and analyzes how the majority of their pre-production, production and post-production problems are solved. Whether it’s financing a new project, searching for potential talent or calculating an ROI structure.

Big data, the practice of organizing large quantities of information, has radically transformed every industry.

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Truly Free Film

BondIt: The Value of Strategic Partnerships in the Business of Filmmaking

By Luke Taylor & Matthew Helderman
 
UploadBuilding a business is an incredibly challenging task. You must recognize a problem. You must find a solution. You must structure a business model that is viable, strong, and withstanding. You must raise money on an idea alone. You must assemble a team. You must prove a market. You must acquire a customer base. You must create. You must operate efficiently and effectively. You must scale. Most importantly – you must provide a return.

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Truly Free Film

BondIt: The Difficulties & Realities of Producing Films at $1M & Below

By Luke Taylor & Matthew Helderman
 
UploadAs every facet of the film industry has experienced, the digital era has drastically shifted the economics of how films are produced, marketed, and distributed. Camera technology has reached a level that provides filmmakers at any stage of their career the ability to produce content with the potential of landing a fruitful distribution deal as the world has witnessed with films such as Beast of The Southern Wild, Like Crazy, Another Earth, and Martha Marcy May Marlene – all produced at 1M or under and distributed theatrically through studios. 
  
The financial ease of production that has developed over the past decade has increased the volume of films produced on an annual basis from 2,000-8,000 – creating a financial ripple effect in the production industry as labor rates, rental rates, and talent salaries continue to decline.