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Truly Free Film

Growing Attention Spans

The clips online are getting longer and so is the audience’s attention span, or so says the New York Times.

Although I disagree with BlipTV’s Mike Hudak’s opinion about indie filmmakers’ skills (he said 

that independent filmmakers don’t have the resources and skills to make something that is compelling for much longer than five minutes), I am optimistic that viewers’ changing habits will benefit us all.

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Truly Free Film

Filmmaker Magazine Article on Self Distribution

another guest post today from filmmaker Jon Riess

At the urging of Jeffrey Levy Hinte – my wonderfully supportive producer on Bomb It (he’s leaving the business folks so don’t bother calling him!), I have started writing about my experiences self distributing Bomb It for Filmmaker Magazine. These articles will form the basis for the book that I am writing Reel World Survival Skills: Everything I Wish I Had Learned in Film School.

The first one just came out titled MY ADVENTURE IN THEATRICAL SELF-DISTRIBUTION, PART 1 While the article is subtitled “Or how I “invented” the two-month window and spent six months wanting to kill myself every day.” it was a positive experience overall It was gruelling – but I think the film was helped tremendously by the release. This has been confirmed by our video company Docurama/New Video.

The next article will cover DVD distribution – self distribution and working with a distributor.

Let me know what you think of the article!

Jon

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Truly Free Film

Play

This looks fun.  I wish I was going to be in Berkley on Nov. 15th.  The Haas Digital Media Conference.

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Truly Free Film

Truly Free Film Heroes

I’ve moved the “Truly Free Film Heroes” sidebar over from my Let’s Make Better Films Blog to here at TFFilms and clarified it a bit in the process (although you don’t get to add a descriptive on Blogger’s “Links” gadget unfortunately).  The Truly Free Film Heroes are the folks that I have found that are actively engaged in working to create a Truly Free Film Culture.  

The potential is before us to expand beyond a film culture designed only to serve the widest possible audience.  We can have something else other than a limited supply of mass market product.  We can move away from a gate keeper culture economy.  We no longer need to address only the audiences that are best served by the dominant apparatus.
The most critical work at the moment in terms of establishing this new culture is not the content itself but the infrastructure needed to support it.  Great work is being done in this regard, but we all need to share what we learn; we have to open with it.  A new model is being unearthed.  The Truly Free Film Heroes are doing the groundwork that we all will benefit from.  You need to support them.
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Truly Free Film

And What Makes It All Worse Is…

As freeing as the growth and utilization of new media is, the death of traditional media certainly hurts Art Film and The Specialized Film Market.   When I read (online of course!) articles like David Carr’s “Mourning Old Media’s Decline”, I can feel that jolt of panic.  It starts in my legs, and then spreads…

“The auto industry and the print industry have essentially the same problem,” said Clay Shirky, the author of “Here Comes Everybody.” “The older customers like the older products and the new customers like the new ones.”

The problem is that Art Film’s audience is predominately over 35.  They are not generally online as much as others.  They are not participating in the blogosphere.  How is the audience going to get their information?  How are we going to get them signed up?  We need to make sure they are getting their RSS feeds of the great film lover websites like Hammer To Nail (okay, I confess to being a tad self serving on this) and Green Cine.  
I think for every film fan over 35 that you get to subscribe to such a blog, you should get a gold star.  Two gold stars if they are over 45.  Three for 55!  I don’t know the solution, but we have got to sign them up.  What to do, what to do?  We have to act fast…
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Truly Free Film

Film Festival Plan A: DVD sales

Your film screens and everyone loves it.  They want their friends and family to see it too, but there are no more screenings left.  Your audience loves your film, how are you going to mobilize them into action?

Festivals are a great place to sell DVDs of your film, but will the Festival let you? It’s probably a good idea to inquire in advance. Will you be able to set up a table outside the theater? Will you need to have a website in order to sell them? Will you need to have some one do the fulfillment? Figure this out before you show up.

People that buy your DVD at a festival are your core base and they want to help you out.  Give them your card and ask them to email you.  Get theirs and email them.  Let them know that this is a special sort of DVD they bought; tell them that is a DVD for house party use.  Let them know that if they can get a certain number of friends to come over (25? 50?), you will do an iChat with them live for an hour and discuss how you made the film.  Let them know that you will get them more of these “House Party DVDs” for their House Party that they can sell on your behalf and keep a cut for themselves.  Trust people; it will do more for you than the harm the few times you do get ripped off will hurt.
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Truly Free Film

Film Festival Plan A: Online Screening

Major Festivals are great for media exposure, but they reach a really limited audience. Sundance is predominately film industry professionals and wannabes; what about the real ticket buying people? If someone hears about your film and they can’t attend the festival, how will they get to see it?

With your audience’s interest piqued, is it a good time to get your film online soon after the festival screening? What method will best serve your film: streaming, ad-supported, pay per download? There are many variations on this, but the point is you need to have it figured out before your screening if you are going to take advantage of it. And you need to have some way to let people know.
Some festivals, like Slamdance, are doing this directly themselves, and I think that’s a great idea.