Categories
Truly Free Film

Make The DVD A Different Experience

I understand why some directors want the DVD to be a “pure” copy of what the feature film is.  It is what it is and that is where the effort went.

Yet from another perspective, why not make the DVD a true extension of the film altogether? Or several extensions that is. By extension, it could be anything that heightens our appreciation of the film and its narrative.
If one of the roles of a DVD is to maintain awareness of the film throughout time, shouldn’t we construct the DVDs precisely to do this?  We should think deeper as to how this can be done.  Maintaining awareness, extending the narrative, and increasing the appreciation of the film are all linked.  The power of the DVD is still locked, even as others are anticipating its death.  Perhaps more life can be found in the DVD if we think in a truly free manner.
What are all the ways we can make a DVD more than the experience of the theatrical film? Some of these solutions are being used by the mainstream distributors today:
  1. A Different Cut: usually this is the “Director’s Cut” but in TFF this would always be the same version.  Sometimes this is an “Unrated” cut when changes are made for ratings purposes.  Can more be done with though.
  2. Commentary: This is often just the director and other crew collaborators.  There has been an increased openness to having other directors make commentary too.  Sometimes they have been using opposing critics which can get kind of fun.
  3. Additional Scenes: This is usually limited to scenes that were shot to include in the movie and later removed in the edit process.
  4. “Added Value” Content: Generally this is elements used in the filmmaking process: script, storyboards, preliminary visual effect mock-ups.
  5. Publicity & Marketing Elements: Trailers, Posters, Stills, Electronic Press Kits (interviews).
  6. Behind The Scenes/Making Of Documentary: so-called B-roll of filmmaking process.
One of the benefits of being free of corporate restraints is the freedom to experiment.  Truly Free Filmmakers can go far beyond the current limits of what a DVD can do.  I got a hefty dose of inspiration from reading  Adrian Martin’s Moving Image Source article of DVD chaptering  and all that might be able to do if we truly embraced all it can do.  
Give it a read and share your thoughts.  I will share my additional ideas for what can be done more with DVDs on a future post, but it would be great to include yours with it.  Maybe I should wait until you get me some of your thoughts…
Categories
Truly Free Film

Tech Meets Media panel in NYC 11/13/08 630PM

This may be of interest to you, even beyond the OPEN BAR…

KlickableTV presents Tech Meets Media: a panel discussing how technology has influenced the changing landscape of traditional media

Traditional media as we know it will soon be gone. Today’s content producers must embrace the transition from silver screen to web.
Hear what strategies industry taste-makers and new media visionaries have in mind for the future.

Panelists include:

Genna Terranova, Senior Programmer, Tribeca Film Festival

John Vanco, Vice President & General Manager, IFC Film Center

Christopher Horton, Head of Acquisitions, Cinetic Rights Management

Paul Kontonis, Chief Executive and Co-founder, For Your Imagination

Moderator:

Roger Wu, President and Co-Founder, KlickableTV

Plan to enjoy an open bar and mix and mingle with television, film and new media professionals and trendsetters.

Date: Thursday, November 13, 2008
Time: 6:30pm – 10:30pm
Location: Retreat NYC (http://www.retreat-nyc.com), 37 West 17th Street between 5th and 6th Aves

rsvp: http://klickabletvpanel1.eventbrite.com/

I am babysitting that night, so maybe someone out there wants to cover it and post it for the rest of us…

Categories
Truly Free Film

The Mainstream Is Waking Up

The LA Times and NY Times have each run their requisite articles on DIY Distribution.  Now Screen International is speaking up on the need to bring the films to the audiences (vs. bringing audiences to the films).

The trick now is to mobilise audiences, market and increasingly distribute to the places they want to watch the film. And, of course, set the budget accordingly.

But it’s also vital to ignore the orthodox – surely the mission of independent film. It is, for example, snobbish and self-defeating to suggest that no one outside an educated elite wants film that challenges. If that’s true, then why make films? Music and books don’t seem to share that view. And the big film franchises from Batman to Bond have done their very best to apply as much shade as possible.

The indie film-maker needs to take on the fight. This is the time for a little less “we’re doomed” and a little more “yes we can”.

I am really curious if we will see this “yes we can” spirit invade Sundance this year, or will filmmakers keep believing in angels and demons.

Categories
Truly Free Film

Someone’s Already Explained It All For You

I meet with filmmakers and film executives on a daily basis.  And I am consistently reminded what an absolute bunch of luddites we all are.  Seriously.  We will be unable to move forward towards a Truly Free Film culture until people commit to using the tools available to us to have a better life.

I am heartened by the election which, among other things, demonstrated that the pain of the present was greater than our fear of the future.  Now hopefully our community will follow suit and admit the same.  Towards that end I think we need to organize free seminars that explain the basic tools and how to use them.  I have been preparing an outline for such a seminar which I will soon share with you for input.  The problem is of course how to bring these seminars directly to the people who need them.
Beth Kanter at Beth’s Blog did a lot of the work for you already.  This is a great link (with videos and other links) that lays out the basics: blogs, Technocrati, RSS feeds, tags, Flickr, video sharing, Wiki, widgets, Creative Commons & copyright, mashup, social networking, Twitter, and Second Life.  Whew!  Things change fast and some of this is already dated, but then again this post was already out of date by the time I posted it.
Categories
Truly Free Film

Tools: Brave New Theaters

Maybe I am a little late to the game, but thanks to a tip from Zac Forsman, I finally caught up with some of the latest work coming from the Brave New Films revolutionary force.  What a great tool.  As the Brave New Foundation website states:

Brave New Theaters is a website that brings together a global network of screening hosts and filmmakers by providing services to both so they can reach more people. The site will emphasize films with a political message.Filmmakers think their job is to make the film and then someone else will distribute it for them. They dream they will go to Sundance, sign with the Weinstein brothers and win an Oscar. Eventually reality sets in and they realize that if anyone is going to see their film, it’s up to them to make it happen. Brave New Theaters will help these filmmakers reach a diverse audience using the distribution methods that have made the documentaries of Brave New Films a success.

Categories
Truly Free Film

Resources: Beth’s Blog

“Links” have been renamed here at TFF, transforming into “Resources” to distinguish them from the recently added “Tools”.  I think it is pretty self explanatory.

We’ve just added Beth’s Blog to the Resources list.  Although BB is subtitled “How Nonprofits Can Use Social Media” her advice is helpful to all trying to seed, corral, and move audiences.  That means you all you filmmakers out there.
As a “newbie” to both blogging and social networks, I have found it to be a great resource.  Beth’s subtitle on her subtitle is: 

A place to capture and share ideas, experiment with and exchange links and resources about the adoption challenges, strategy, and ROI of nonprofits and social media.

Categories
Truly Free Film

New Revenue Models: The Search Is On!

Well, at least in the UK.  Here in The States we are still left to our own devices, but over there NESTA & The UK Film Council has created Take 12

to encourage independent film companies to embrace new digital technology and use it to build new revenue streams.

The programme works by pairing up 12 film businesses, from across the value chain, with digital consultancy expert strategists (innovation partners), who will allocate approximately $75,000 (£40,000) worth of their time to each participant.

Each company will receive a specially tailored programme of financial/business planning support to help them identify and deliver opportunities for new forms of distribution. And hopefully bring in new revenues.

“Take 12 is not just about investing in companies, it is about conducting an experiment from which the film industry can learn from”

I wonder how we can encourage the same thing to happen in the U.S.?