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Truly Free Film

It Could Be Getting So Much Better All The Time #8: The Return Of The Amateur

Filmmaker Jay Anania encourages us to return to the love of doing:

I can only speak about what I think is the state of ‘independent’ film, the films themselves, and what they seem like. For it is the films themselves that must be the beginning of whatever the future holds. I will speak of it idealistically, for to do otherwise would negate the very purpose of having the conversation at all.

Putting aside, for the moment, Ted’s belief that too many films are being made (and I suggest putting it aside because there is simply no way to stem the impulse to make a film when you actually can, and everybody these days actually can), I would argue that there is a seemingly contradictory need for both humility and ambition amongst independent filmmakers.

First, ‘ambition’: Independent films must ambitiously return to its original dream of high and even exalted artistic hopes, a compelling and selfless desire to advance the art form, find new ways of telling, celebrate the purely visual aspect of film viewing. I am confident when the lights go off in a theatre (or the FBI warning leaves the screen on a home viewing), if I have a sense that the filmmaker is trying, successfully or not, to make work that can take a legitimate place amongst serious music, literature, painting, etc. Why in the world not?

On the other sad hand, the not-so-truly-independent film, no matter how ‘other’ it calls itself, is often simply trying to sneak a place, it seems, amongst other films, bigger films, measured often by their commercial success, or the social advancement accorded its makers.

By ‘humility’ I mean that filmmakers should modestly steer very clear of the commercial (and social) arrogance of presuming/hoping that their small works will lead to access to the privileged and moneyed corridors of the mainstream industry (what Ted means, I think, by ‘crossover’ ambitions). They can, of course, crossover, but nothing is more deadening than having such imagined access as the primary reason for making a film. No matter how passionately many filmmakers talk about their Vision, too often the overriding impulse is to garner admiration from bigwigs who can finance bigger films, and the attendant, supposed, freedom this will bring for future work. I would argue that this future work is already devoid of inspiration, as it is based upon a filmmaker whose work was made, at least in some measure, in order to secure career options, rather than having been made out of a serious, undeniable urge to craft a particular film, regardless, totally regardless, of its career implications.

So, ‘humility’ in this context, is a profound and complete abandonment of this careerism. A truly independent film is made with blissful indifference to what it might bring the maker in terms of money and status. It is made in the spirit of the amateur, a word that derives from the Latin amator, lover. An amateur, in this usage, is not someone who does something in an untrained way. Rather, it is someone who does something for the love of doing it, the thing itself. Lest one worries about ‘amateurish’ ineptness of craft, I would argue, in fact, that the craft of this kind of amateur is at the very least, commensurate with the craft of the professional, as it is the work a filmmaker who is concerned only with the work on its own terms. This bodes well for the quality of the making.

To be sure, money changes hands in order for a film to be made, and I believe that every director, no matter how ‘independent’ should assume a responsibility to those giving the money that allows them to make their work. However, both producer and director should operate with trust that a film made very well, as inventively as possible, will be the film most likely to justify the investment. To not have such trust is to take the initial steps down a slippery path toward the crass and manipulative.

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Truly Free Film

Adventures In Self-Releasing

Jeffrey Goodman over at the Moviemaker Blog has a post on what he is learning taking his film The Last Lullaby out himself.  Check it out.  He makes some good points:

1. MPAA. Want your movie to play outside of the art house circuit? Chances are you will need to pay to have it rated. Here’s the link if you want to see how that works (http://www.mpaa.org/CARASubmittalPaperwork8.doc). It is not cheap.

2. Box office split or four wall. These are the two basic arrangements you are likely to face. In the first scenario, box office split, you will simply share a certain percentage of the box office with the theater owner. In the second scenario, you will pay an upfront fee basically to rent the theater. Then, in return, you will receive a share of the box office, usually much higher than in the box office split scenario.

3. Paid ads. Depending on the market, some theaters will obligate you to spend a certain amount on advertising your film if you want them to show it. I’m trying to avoid these places wherever I can.

4. DVD window. Just got off the phone with one of the larger theater chains and they want to obligate me to a four month window, which means in theory I can’t sell DVDs for four months after playing there. But it is part of my hope and plan perhaps to sell DVDs during this whole theatrical run. What to do?

5. Booking a theater. Convincing a theater owner to take a chance on you is just like convincing a potential investor to give you money for your movie: You have to sell them. The thing they are most interested in knowing is how you plan to promote the movie in their area and who your audience is.

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Truly Free Film

It Could Be Getting So Much Better All The Time #7: Demand The Auteurs!

Mike Ryan, producer of the lowest budgeted film ever nominated for an Academy Award, producer & co-conspirator of both Todd Solondz’s and Bela Tarr’s latest opi, frequent contributor to Hammer To Nail, and all around opinionated mofo and raconteur (bless his bbq & bourbon lovin’ soul) had this to rant:

For me one of the scariest aspects about the future state of indie film is not the problems connected to distribution (though they are formidable and problematic for other reasons) but instead I am most worried about the future DEMAND for the auteur driven films that I love. I am not into film because I like to sit and watch moving photographs of talking heads, I like cinema that gives me drama in a form that is unique, specific and distinct from any other medium. Most movies really are just filmed radio shows, driven by talk, and that’s not why I am into the film medium. The problem is not just getting true auteur driven cinema made but the problem is about maintaining the demand for that kind of cinema. Unfortunately the types of ‘solutions’ you are proposing do not address that aspect of the problem. In fact ,watching ‘films’ on computers or, god forbid, hand devices, will only further reduce film literacy and increase demand for these types of ‘filmed radio shows’ that play best on tiny screens. For me ‘indie film’ is not a business model that worked for twenty years because films were made for cheap and sold high. For me indie cinema is about artists expressing themselves in a way that was NOT overtly commercial. The ‘decline’ did not just start last year, in my opinion it started with SEX LIES AND VIDEOTAPE, a generic filmed soap opera that was made cheap sold high and shifted the ‘success’ criteria from individuality and formal innovation to box office numbers.
So my ‘solution’ would be more connected to maintaining/creating an appreciation for the true cinema experience. I would like to see that arts funding (Redford mentioned that he hopes that Obama may be arts friendly) be earmarked for cinema programs in local museums/libraries. This means projecting actual film prints of both classic art house films and contemporary work by true cinema auteurs, in the style of the rep theaters of old.

I do believe that trends move in a dialectic counter swing pattern: the current generation of 18-25 year olds are buying more vinyl than ever before, this is the first generation in which parents did not own a record player and so the kids have become curious and have discovered the joys of uncompressed music. Yes indeed an acoustic guitar sounds very different on a record than compressed on an MP3 and consequently small record stores across the country are hauling the old crates out of the basement as cd inventory decreases. Likewise, Starbucks announced massive layoffs yesterday, stores all over the city are closing and yet MUD COFFEE and other indie coffee store fronts are doing great business. Untill Starbucks came to NYC it was hard to find a decent strong cup of coffee, Starbucks raised the bar on coffee literacy and that allowed other places like MUD, who serve way better coffee than Starbucks, to prosper. Likewise Tower records on Broadway closed and the tiny specialty store OTHER MUSIC is still open.

So I am hopeful that in the future age of VOD DOD on your IPOD the demand for true cinema will return. In my dreams Bela Tarr will be recognized as the living God that he is and demand for his films to screen will increase because it CANNOT be seen on a computer or hand device. But , I still think we need a little help from big bro to keep cinema alive while we weather this transition period so my ‘solution’ would be in directing government art money toward local cinema museum/library screening clubs.

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Truly Free Film

The Workbook Project Podcast on iTunes

Didjaknow The Workbook Project had a podcast that you can download?  I didn’t until yesterday.  Oh happy day.I just subscribed.  More knowledge to be gained as I walk these mean streets…

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Truly Free Film

14 Steps To A Social Media Plan

Seybold Scientific had a great posting on what you need to do build an effective social media plan.  It’s written for businesses but is easily adaptable for film.  Read the whole thing, but here’s a brief on the first four:

1) Clearly articulate who your stakeholders are before you begin.
2) Clearly articulate the key issues these stakeholders care about as it relates to your offering. Use a bulleted list with no more than three or four words per item.
3) Begin by researching which, if any, top bloggers are discussing these issues. 
4) Inevitably, any substantial subject matter area has a back channel where top bloggers and influencers chat.

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Truly Free Film

It Could Be Getting So Much Better All The Time #6: Marketing Money

Actress, writer, director, producer, political activist, choreographer, and independent film enthusiast Rosie Perez knows, it’s all about the money:

If you do not have the realistic financial support, outside of your production buget, to promote and advertise your film in the same way studio supported films are, the possibility of a successful box office is lessen, which then lessens the possibility of financial support for your next independent film project, regardless of it’s content, which then hurts the future of all independent films.

Most independent film makers and lovers would say that it’s not about making a profit but that is naive and pure independent snobbery. If your film is not marketed to the masses or even just to the independent film lovers’ community in a relevant way, the chances of making a substantial profit is not likely. If your film does not make a substantial return, your film will be considered a failure. If your film is considered a failure, just based on the box office and not on the content, the studio’s, distributors and future independent financial investors response will be that independent films do not work and will be hesitant to support other projects! This is a hard truth that “we” as independent film makers do not want to accept. Well, we can not afford to be blind any longer.

Marketing dollars for television ads, magazine and newspaper campaigns, movie trailers shown not only online but in theaters , press junkets, billboards or at least poster snipes are
vital. Even the “festival” route takes a lot of money after your submission is accepted – word of mouth just does not cut it anymore and if you do not think this is true you are fooling yourself. This is not a part of selling out, it is being business smart about getting your independent, artful and important film seen by as many as possible!

Independent film makers must be competitive and this can be done with out losing our souls. We can be market savvy producers with out selling out our product. We get on our high horse and say amongst ourselves that we do not care about the box office, we care about the content of our films, which we should and do, however, in the real cruel world we must care to an extent otherwise we will be left in the dust.

Much hard love to the Independent Film World,
ROSIE PEREZ

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Truly Free Film

Hope said "Hit" and Lipsky "Suck It" … then came the response

Karina at Spout called me out on my liberal use of an already overused term.  You ask me though, the meaning of the word “hit” left this world long ago.  And it brought a smile to my face to type each letter as a result.  I couldn’t resist.

Her further critique of Jeff Lipsky’s Reasons To Be Bullish, Pt 1 & Pt 2, then reminded me of the response of few friends have called me out on my current optimism: that it left them depressed. 
What can I say? In every silver lining broods a deep dark cloud.  Karina labeled it “cranky old man-ism”.  She might have something there: I am writing this from the rocker on my front porch.  But Karina got some good response back too.  Old men and their reprimanders are always worth a hoot in my book or blog.  Check it out.