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Truly Free Film

How Picasso Can Teach You How To Market Your Movie

By Reid Rosefelt

When I was a teenager growing up in a tiny Wisconsin town, Chicago was the Big City, and The Art Institute was the only major museum I had been to in my life.  My favorite gallery there was the  Helen Birch Bartlett Memorial Collection.   I could gaze at the huge canvas of Georges Seurat’s “A Sunday on La Grande Jatte,” as well as Toulouse-Lautrec’s “At the Moulin Rouge,” van Gogh’s “The Room,” and many others by such masters as  Gauguin,  Rousseau,  Modigliani, Cézanne, and Matisse.  For me, these paintings were celebrities.  Being in the room with them was as thrilling as being in the same room with Bob Dylan or Jack Nicholson.

Picasso's-The-Old-Guitarist - WikipediaDespite all the riches, I found myself drawn to a single painting: Picasso’s “The Old Guitarist” an iconic image from his Blue Period. I loved the painting, but my real fascination was with something hidden underneath it.   Behind the old man’s blue head I could see the face of a beautiful woman, her lips resting behind his ear, her neck flowing out from the Platysma muscle in his neck, and her ghostly eyes burning into my own.

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Truly Free Film

SEO for Film Part 3: 10 SEO Best Practices for Filmmakers

By Annelise Larson             

All hail the power of search! If you have read Part 1 and Part 2 of this series I hope I have made you a true believer and helped you understand why it is critical to be search friendly. Now here are 10 search engine optimization tips to help you walk the SEO walk:

#1 – Get problematic technology out of the way.

Technologies like Flash, JavaScript, splash pages, redirects and even too many images instead of text can cause HUGE problems for search friendliness. They can get in the way of the search engines understanding what your site is about, which still lies predominantly in the visible text on the page. Find a balance between the wow and the words.

Hope4Film Part 3

#2 – Leverage tags.

Here are some of the places you can include keywords from your research:

  • HTML title tag (Appears in your page programming, the top of browsers and is the title seen in search results. Make it intriguing to human searchers but also include keywords reflective of the content on your page.)

  • Meta description tag (Appears in search engine listings as the description for your page. Allows you to control your branding, but doesn’t help improve search performance.)

  • Video & image titles (Visible titles for your video and image assets can include important keywords to help with findability in search, but they need to  be relevant.)

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These Are Those Things

It’s The Weekend. Come On Down To THE PUB.

It’s not where I care to hang, but I do dig both the style of animation and the mood and tone Joseph Pierce captured. Very well done piece.

The Pub from Joseph Pierce on Vimeo.

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Truly Free Film

One Year In: Time To Check How The Revolution Is Progressing

One year ago today, I gave this speech.

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Truly Free Film

As Schamus Moves On, Let’s Tie One On (A Bowtie That Is…)

We haven't aged a bit!
We haven’t aged a bit!

I don’t think we can get a clearer marker that times have fully changed in the Film Biz than James Schamus leaving Focus Features.  And this is a curve that is not in a positive direction.

With his bow tie no longer the Focus brand, we can firmly say that the corporate suits see no business in art. James made money from beauty, found gold by reaching higher,

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Truly Free Film

Towards A Sustainable Investor Class: Accessing Quality Projects

If you have half a brain and STILL want to invest in the film business, you know you need access to one thing: quality projects.  But how do you get that?  The truth is that accessing quality projects is a barrier to entry for any but those of the deepest pockets.  Sooner or later most wise investors realize that are shut out of the top projects and their only chance of success is dumb luck.  If we want to develop a sustainable investor class, we need to develop a method for them to participate in true quality.

If new financiers don’t find the quality projects, chances are they won’t last.  How is the industry to sustain, let alone grow and evolve if it is just the same old same old? We need a plan to

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Truly Free Film

Say Goodbye To Bizarro World: Time To Make Business Of Art

This is my recent FERA Keynote speech (London, UK  BFI South Bank,September 27, 2013 145PM):

Our strength is now our weakness

Children love playing “The Opposite Game” where “yes” means “no”, and “no” means “yes”.  Politicians seem to love to play that game too…

This backwards world has infected many of our cultural fields,taking hold as an everyday concept reflected in our every action.  In comics, it is known as the “Bizarro” World, a common plot scenario where our strength becomes our weakness.  That is of course a fictional conceit, but in the world of cinema, we all now too truly inhabit a similar land of opposites, where what we say we love to do is not what we do at all.