Market figures
Different sources provide different figures but the bottom line is the same — too many films are being made on an annual basis.
“Too many” seems like a very broad term – but it isn’t. A recently conducted study resulted in a finding that the international community of audiences (those able to attend theaters, view content remotely traditionally as well as on mobile) was able to absorb 1,000 film per year.
The problem — roughly 8,000 films we produced/released in 2013.
With the markets therefore over-saturated by 87.5% – the cliched adage once again applies: something’s got to give.
