By Matthew Helderman, & Luke Taylor
Launched officially in January of 2014, BondIt found an audience fairly quickly. Liquidity (ease of cash-flow) proved to be a major issue for a large portion of the independent feature films being produced in North America – which was our target audience.
Providing cash-flow/financial coverage for union deposits was a new idea – a concept we devised after producing 30+ feature films between $200k – $4M budgets, We recognized a need to utilize union performers and workers – but the deposits (surety bonds) required often crippled the productions liquid assets.
