by Kirsty Stark (Producer), Ella Macintyre (PMD) and Victoria Cocks (Writer/Director)
Part 2. Promotion: How We Drove our Prologue to 100,000 views in 3 Days
The day we posted our three-minute Wastelander Panda Prologue online, our intention was to share it with friends, with the hope that others would also enjoy it. The accessibility and overwhelming amount of content on the Internet gives you a sense that you can easily put something up and people will find it. What we realized is that realistically, you have to put it in front of them. The evening we uploaded it, we happened to be at our friend Ella Macintyre’s house. She’s one of those people that has grown up on the Internet, and knows it backwards and forwards – which blogs are owned by which media companies, who pays attention to whose content, and how information spreads from one place to the next. The first thing she asked us was “So, where are you sending this thing?”
Despite our initial ignorance, and lack of prior planning, we managed to have our Prologue seen by over 100,000 people in its first three days online.
