By Roger Jackson
Previously: Movie Live on VoD…Now What?
Ted Hope recently asked me to write about what we might have done differently at Kinonation with the benefit of a year’s hindsight. Mistakes made, lessons learned, what worked, what didn’t…
1. Big, Fat Assumptions
Most startups ventures are premised on one or more big, fat assumptions…which may or may not be accurate, even if you’re convinced they are. Kinonation is based on the assumptions that it’s really hard to get indie films widespread VoD distribution…and that there’s a huge backlog of films whose producers want help with this problem…and that the VoD outlets are actually interested in running indie films…and they have the audience to watch them.
