by Andrew Einspruch
Filmmaker Andrew Einspruch recently attended the Australian International Documentary Conference and wrote a series of articles for the event, which he’s graciously allowed us to reprint here. These articles originally appeared in Screen Hub, the daily online newspaper for Australian film and television professionals.
Tim Sparke, CEO of Mercury Media International, subtitled his talk Digital Distribution in a Traditional Market at this year’s AIDC with “Only for the Brave?” It is certainly a brave new world for filmmakers, with distribution possibilities popping up like mushrooms, and with a few dominant players emerging in certain markets. This is the context within in which your distribution decisions must now be made.
“The digital market can no longer be ignored,” said Sparke. “Over the past two years, those distributors who have schooled themselves on the complexities of the market, balancing digital against traditional and experimenting with creative windowing, have seen good returns.”
So how do you come to grips with that complexity?
