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Truly Free Film

The San Francisco Film Society’s Great Sundance Hope: Ryan Coogler & FRUITVALE

Last year, the film that the San Francisco Film Society had supported with grants went on to great things.  Sure prizes and deals are not the only way to measure success, and really just getting a movie made is the real achievement — and hell, getting it into Sundance is pretty damn sweet.

I have loved what I have seen of Ryan’s work so far.  I also love all he has to say about the film. I also love the the film is about something real to us all; in this case the killing of Oscar Grant at by a police officer. If you haven’t checked it out this video already, I recommend you do so now:

 

If you’d like to read more about this and the original case it is based on, this HuffPost article includes many photos of the Oakland riots that followed after the officer was sentenced only for involuntary manslaughter for two years, minus time served.

Categories
Truly Free Film

Can The Harvard Business School Find The Solution To The Indie Film Dilemma?

By  Kavita Pullapilly

Going into their next feature film, BLUE POTATO, award-winning filmmakers (and past contributors to this blog with a great series of posts “The DIY Chronicles“) Aron Gaudet and Gita Pullapilly wanted to answer a question that all independent filmmakers want to know:  How can independent filmmakers and studios collaborate in a more profitable and cost-effective way to get quality films into the marketplace?

Working with a team from the Harvard Business School, Gaudet and Pullapilly created a strategy to minimize risk, increase audience reach and maximize profit potential for potential distributors for BLUE POTATO. Read about how they developed key strategies for marketing and distribution that makes their film attractive to studio buyers. And find out how they evaluated their film so that they could reduce their financial risk while still accomplishing their goals in production.

“You have to find out what your movie is capable of going out there and making and then make your film for less than that. Set your budget at