By Rob Millis
As everyone (hopefully) knows at this point, before you can become the next Edward Burns or Louis C.K., you’ve got to invest the time and effort to connect with your fans, reach out to new ones, and build a long term relationship with your audience.
Distributing trailers, short films, outtakes and other videos for free can be a huge help in building a dedicated fan base. For the greatest effect, filmmakers should be sharing samples of their work everywhere they possibly can, and then engaging fans in discussions about those videos, especially on Facebook and Twitter. But in order to get your audience excited about your work, you have to
