by Mike Keegan
Last week we ran My War, Pt 1: The Ugly Side. Today is the sequel.
Over the last couple of years, there has been a groundswell of theaters across the country that have used this as an opportunity to reinvent the way they operate. Super-focused programming is an important element, as is truly engaging with your audience, programming for that audience and that audience, in turn trusting the left turns you throw in there every once in a while. Along the way, something really neat accidentally happened—in this hyper-connected, everything-on-demand age, regionalism snuck back in to movie going. Cinefamily in LA, the Hollywood in Portland, the Alamo Drafthouse in Austin, the 92YTribeca in Manhattan—there are a lot of titles we have in common, both old and new, but we also show a lot of stuff, both old and new, that are of interest only to our particular regions. And I think that is AWESOME.
Over the last couple of years, there has been a groundswell of theaters across the country that have used this as an opportunity to reinvent the way they operate. Super-focused programming is an important element, as is truly engaging with your audience, programming for that audience and that audience, in turn trusting the left turns you throw in there every once in a while. Along the way, something really neat accidentally happened—in this hyper-connected, everything-on-demand age, regionalism snuck back in to movie going. Cinefamily in LA, the Hollywood in Portland, the Alamo Drafthouse in Austin, the 92YTribeca in Manhattan—there are a lot of titles we have in common, both old and new, but we also show a lot of stuff, both old and new, that are of interest only to our particular regions. And I think that is AWESOME.
At the Roxie, we have a couple of unofficial (and official!) guiding principals, but the one I keep going back to is
