This is our final excerpt from James Cooper’s eBook www.kickstarterforfilmmakers.com. Today James offers suggestions on how to structure your personal Kickstarter page.
by James Cooper
Campaign Body
The body text of your campaign page is one of the most important pieces of the puzzle, and should receive your full attention to detail when deciding what information to put in, and how to present it. This is where you pitch people on your film and sell them on why they want to be a part of it.
What is it about?
This is where knowing how to pitch comes in handy. You remember pitching, don’t you? The practice of distilling your story down to one or two sentences so you can quickly tell people what your film is about? I know you hate it, but it’s an essential skill, and one you’re going to have to put to good use here. For the purpose of your crowd funding campaign, a good pitch should read like the back of a DVD case, or like the description that comes up when you’re flipping through films On Demand. What’s most important is that the characters and story of the film are clear and easy to understand, as well as the genre. You’re selling your film to people who haven’t seen it yet, so you’d better be able to hook them!
Who is involved?
