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Truly Free Film

Saving Indie Film With Facebook

by Reid Rosefelt

Did you know that Facebook probably doesn’t show most of the posts you put up on your movie’s fan page?

According to a recent study, 84% of the fans on an average Facebook fan page don’t see any page posts in their news feed. Of course this is just an average; you may have a kick-ass page. Let’s check. You probably know the number of likes you have, but go to your page and look at the number of “People Talking About This.” This is a total of how many unique people interacted with your page during the last week. These are not people who merely “saw” a post but actually did something such as clicking “like,” commenting, or sharing. How did you do?