Guest post by filmmaker Hunter Weeks.
I’ve now produced, directed and distributed three documentary films. It’s been exhausting, time-consuming, super-challenging, but all the while, the most enriching collection of experiences I could ever imagine. I don’t know how Ted’s done what he’s done, but I’m pleased to have met him a year ago at Power to Pixel and to now be a guest on his blog.
Yesterday, I released my 3rd film on YouTube free for approximately two days (2711 minutes to be exact). 2711 minutes because the focus of this documentary is about the world’s longest mountain bike race – the Tour Divide – which crossed through 2711 miles of the rugged and beautiful Rocky Mountains when I filmed it. I’ll tell you the path that led to this strategy down below.
With each of my three films, I’ve learned a ton about how to market and distribute independent films (and by that term, I mean truly independent or as I like to say baby indies). I’ve had to learn these things because I’m not part of the elite establishment in film (and with the competition that exists to get there, I’ve found it easier to go solo and build my own audience, thereby increasing my chances of survival and growth within this industry). Looking back on the marketing of each film, I’ve gone away with one key learning from each effort.
