If only 30% of people’s online time is spent viewing content, then there is real hope for indie film. The other 70% of users’ time is spent in search and social. We know that people not only want to discover stuff (like great stories and films) but even more so, they want to talk about it.
One way to define Film is as the transformation of leisure time into intellectual capital and then into social capital.
The question all filmmakers need to ask themselves is what can we do to get the others to talk about film more. How can we improve the conversation people have about film? We have the tools.
