We have a guest post today from Miao Wang, director of Beijing Taxi, set to premiere shortly in SXSW.
A number of people have asked me for my secrets in regards to Beijing Taxi’s successful recent Kickstarter campaign. Frankly, the campaign’s success far exceeded my expectations. As is often the case, I simply had no alternative. I had gotten the last of my rejection letters from the post production grants I applied for. I had just received my invitation to have BEIJING TAXI’s world premiere at SXSW. It gave me a much-needed boost of energy and a deadline to push for! I knew having SXSW’s world premiere would be a crucial element in the fundraising effort, yet it was a couple of weeks before I could publicly announce it. The pressure is on! It was either get into mounting debt for the post production expenses, or do my best to raise as much as I can! It seemed like a win-win situation. I had heard about Kickstarter a few month ago, but didn’t manage to find an invitation to post a project until the last minute. Luckily my friends at Argot Pictures came to the rescue and helped me secured an invitation. I was due to start color correction and sound mix in two weeks!
