Did you know in addition to making Indie Films I sell State Farm Insurance?
Day: June 23, 2009
Watch it and let me know if gives you any good ideas… Thanks.
Over in the UK they have a state-backed initiative to try to figure out this new digi-film culture universe. Here in The States of course we are asked to sink or swim on our own.
The UK Film Council and the National Endowment for Science, Technology and the Arts (NESTA) is calling on the film industry to expand digital distribution, seek new sources of funding and work with online audiences as publishers not just viewers, as part of series of findings from their digital innovation programme.
- Film companies should see online audiences as participants, authors, contributors and publishers as well as just viewers, and use this to their advantage
- Directors, writers and actors should be encouraged to write a blog or Twitter, to engage audiences in the film-making process
- Free tools such as Google Blog Search and Twitter should be used to track the performance of campaigns by monitoring site visits and bookmarks. But popularity should not be mistaken for financial success.
- Companies should be wary about giving away potential revenue in return for digitisation costs, and instead look into getting it done themselves.
- The aim should be to sell content to as many platforms as possible and to keep the deals non-exclusive or for short exclusive periods.
- Film-makers should look to new sources of funding. Brands and content creators are potential sources, as in the case of Shane Meadows’ Somers Town, which was financed by Eurostar.
- Companies should think about what would make audiences pay for content, and the principle of ‘added value’ in the form of quality of experience.
- The whole industry is still learning and there is no perfect online campaign, so experimenting is the key.
If you aren’t following these recommendations, you are not living in the world of today. Indie Film culture’s survival depends on the majority getting with the program.
Today’s post is again brought to you courtesy of Jon Dieringer, and is part of continuing series of cheat sheets from prior TFF posts.
(http://trulyfreefilm.blogspot.com/2008/11/film-festival-plan-having-film.html)
1. Some festivals will pay you
2. Maybe they can do a PAL dub for you
3. Foreign fests could supply you with translation that you can use later on DVD
4. Connection to local theaters
-With five united filmmakers you have a booking block, a touring film festival of your own making. (http://trulyfreefilm.blogspot.com/2008/10/film-festival-plan-beyond-bonding.html)
-What about using a festival to launch direct DVD sales/promote self-distributed film rather than looking for distribution (see links to other “post-festival” posts: http://trulyfreefilm.blogspot.com/2008/10/post-fest-era.html)
-Festival Secrets book, download full pdf: http://www.filmfestivalsecrets.com/book/issuu/