As freeing as the growth and utilization of new media is, the death of traditional media certainly hurts Art Film and The Specialized Film Market. When I read (online of course!) articles like David Carr’s “Mourning Old Media’s Decline”, I can feel that jolt of panic. It starts in my legs, and then spreads…
“The auto industry and the print industry have essentially the same problem,” said Clay Shirky, the author of “Here Comes Everybody.” “The older customers like the older products and the new customers like the new ones.”
The problem is that Art Film’s audience is predominately over 35. They are not generally online as much as others. They are not participating in the blogosphere. How is the audience going to get their information? How are we going to get them signed up? We need to make sure they are getting their RSS feeds of the great film lover websites like Hammer To Nail (okay, I confess to being a tad self serving on this) and Green Cine.
I think for every film fan over 35 that you get to subscribe to such a blog, you should get a gold star. Two gold stars if they are over 45. Three for 55! I don’t know the solution, but we have got to sign them up. What to do, what to do? We have to act fast…
