by Russ Collins
Why Theatrical?
1) Aesthetic mandate — for the film to have its full impact or be fully appreciated it must be perfectly presented on a BIG screen in a beautiful darkened room full of strangers full of artistic anticipation and cultural curiosity – the ART demands it. It is also why we go hear live music concerts, live stage and dance performances at theaters and actual paintings, sculptures and other visual art works in museums and galleries and have real art, not reproductions, hanging in our own homes. Art authenticity is a virtue!
2) Marketing godsend —
