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Truly Free Film

The Rise Of Theatrical-On-Demand: What’s Working

By Scott Glosserman

A year ago I was having breakfast with Ted Hope, but I didn’t know it.

Attending Sundance’s Art House Convergence Conference in Midway, Utah, (a coming together think tank of progressive art houses and independent theatres), I found myself sitting at a communal breakfast table, conversing with Ben Galewsky, a co-op expert who was applying his preferred model to a small theatre in Champaign, Illinois.

The collective mood at the conference was cautious and guarded. Theatre owners commiserated over Fox Searchlight’s recent letter vowing to end shipments of 35mm prints, essentially requiring indie houses to retrofit for digital projection or to get used to solely showing repertory titles. Yet, sales reps for VPF’s (Virtual Print Fees) weren’t revealing their deal structures. Indie exhibs were looking for answers, but little at the time were understood, much less given.

Categories
Truly Free Film

Can VOD & Theatrical Exhibition Both Benefit Each Other?

Is there a model where both can further film culture, audience development, and overall cinema appreciation?  With very few critics left with a mass market soap box, where do we turn for curation?  With a global onslaught of 50,000 feature films generated per year, how do we connect with the films that are best for us?  When audiences enjoy cinema in any form, they are far more apt to engage with more film soon after?  Is there a model that leads to a a win/win for everyone?

MUBI recently announced a partnership with Picturehouse Theaters where members get 90 days free access on MUBI.  One wonders if there are similar deals to be done with online aggregators and exhibitors in the US…