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Truly Free Film

Failure For The Win: The Video

We learn more from failure than we do success. As a community however we only publicize our successes, and we hide our failures. We should take a page from the world of science, and realize successful experiments can only come about by the collective sharing of failure. The Vimeo Festival gave Ed Burns and I an opportunity to get that ball rolling last weekend. If you missed it, tune in, here.

Categories
Let's Make Better Films

If You Don’t Like Your Job, Quit

The Holstee Manifesto:

This is your life. Do what you love, and do it often. If you don’t like something, change it. If you don’t like your job, quit. (continued)

<iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/QDmt_t6umoY” frameborder=”0″ allowfullscreen></iframe>

Hat Tip BrainPickings.org again

Categories
These Are Those Things

Projection Mapping: Sydney Opera House

Some folks say that projection mapping is so yesterday, but it blows my mind every time I see it done.

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Truly Free Film

A Wonderful Round-up Of DARK HORSE Cricket Love

You have a baby. You think it is beautiful. You watch it walk out into the world the proud father, but as it steps down the path a bully or two throws some bricks. He gets fired from a job. Maybe crashes a car. Gets dumped. Makes you wonder if you are delusional. Maybe he is sorta of ugly after all? But the nice thing about producing movies, is after you unleash your hard work on the festival circuit, you get another chance when you release it to real audiences. Sure we had some mixed reviews, but we also got a HUGE AMOUNT OF LOVE. And we were the #1 per screen box office average of all debuting films. Our little pony “trounced” the competition.

Can’t help but notice some trends. All three outlets that dare to feature our city’s name as theirs in full, share the same recognition: go see the movie. That’s The New York Times, The New Yorker, and New York Magazine. Here at the pony rides, we call that a Dark Horse New York Trifecta Of Love.

Also check out how both the legendary stalwarts renown for their general dislike of most cinematic output, Mr. Hoberman & Mr White, also agree that you should saddle up to the Solondz corral. ’nuff said.

NEW YORK TIMES, by AO Scott
http://movies.nytimes.com/2012/06/08/movies/todd-solondzs-dark-horse-stars-jordan-gelber.html
‘Mr. Solondz brilliantly — triumphantly — turns this impression on its head, transforming what might have been an exercise in easy satirical cruelty into a tremendously moving argument for the necessity of compassion.’

NEW YORK MAGAZINE, by David Edelstein
You should see it not just for the sake of Solondz and Hope, but for the sake of American independent cinema. It’s that vital.’
http://hollywoodandfine.com/reviews/?p=5033

Categories
Truly Free Film

A Marketing Idea I Like

IFC’s “Call In Commentary” is a good idea, bringing a level of intimacy to a mass market approach. I would have thought that by now we would have moved beyond trailers, but if they remain the dominant film marketing device, IFC’s innovation gives it a personalized feel.

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Truly Free Film

Love All The DARK HORSE Love

And by LOVE I mean celebrity Twitter Love…

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Truly Free Film

Come See DARK HORSE (And Win A Chance To Have Dinner With Todd Solondz)

See Dark Horse THIS WEEKEND and you could earn a dinner for 2 with Director Todd Solondz!

For your chance to enter, simply buy a ticket to any screening of Dark Horse the Angelika between Friday 6/8 and Sunday 6/10. After the film, leave your ticket stub and email address in the box next to the poster in the Angelika’s main lobby. Two lucky recipients will be picked at random to have dinner for themselves and one guest!