I recently had one of the top sales agents explain to me that the only indie film that gets made or sold these days are those projects that make absolute sense. Okay, granted what he was referring to was only within the mainstream indie business — the type of films that he and his cohorts commission — but it is worthy of our time to delve a bit deeper into this. What indie film project makes absolute sense?
The agent said there was no room for guess work in today’s mainstream indie business. If you want to get your film made, you have to have to make it for a price that all concerned feel it will certainly recoup at. “Absolute sense” is this regard is a film that will inevitably make back what it cost. “Absolute sense” can also mean a project that a company feels it has to have, usually due to the people involved or the timeliness of the concept, but those “packages” are frankly even harder to come by than those that seem to be inevitably recoupable. You are looking for the needle in the haystack with either, and need to build it yourself if you want to hope to come close.
My last few projects all were designed to remove any guess work for financiers. Between foreign sales estimates, tax credit rebates, and the undisputed value or attraction of the stars, if you want to be sure your film will get made, your project needs to read that the value of the work will exceed the cost of creating it. Value in this regard, is strictly business related, and not cultural (sorry art-for-art’s-sake fans, this isn’t going to be one of those posts). As much we can understand or even accept, those words though, what is the math that adds up to this formula? And where do the numbers even get their value anyway?
Even with 39 or 40 (and still rising) films selling at Sundance this year, the first take away from it is
