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Truly Free Film

Free Is Not Worth The Price (And Neither is $1.00!) Part 2 of 2

Today’s guest post, like yesterday’s, is from filmmaker Michael Barnard.  Yesterday, he covered how we slipped into our embrace of “free”.  Today, he writes of the deadly results.

I used to read Daily Variety online religiously. Now I don’t. When I click on my fifth article (or whatever the tipping point is) and am denied access, I resent it. Yet, I know that if Daily Variety does not succeed somehow, I am either going to have to become my own journalist (“JOURNALIST”, not merely an observer or repeater) or I am going to have to rely on agenda-laden, word-of-mouth bloggers.

This situation is also affecting indie filmmakers. Indie filmmakers have to deal with the very worst form of free: theft by piracy. They have to deal with distribution outlets that want their films for free. Even REDBOX, with their $1 DVD rental kiosks, a pet peeve of mine, is an enemy of the indie filmmaker.

The success of REDBOX comes from ripping off filmmakers. In fact, you have to admire REDBOX for achieving something few ever have: