By Jim Cummings
In 2011, a speaker at a reputable film festival said to an audience of filmmakers, “the best part about making movies today is that anyone can make movies, and the worst part is also that anyone can make movies.” I turned to inspect the audience because I wondered, as I do still, to whom he was speaking? How could it ever be good for artisans that everyone can make art? What realtor or travel agent is thrilled by new advancements in global connectivity and the democratization of their work? We are all the victims of an imploding digital revolution and although many seem confused about what this means for our future, and the pursuit of film as a career, I’d like to be honest about my experiences in the economics of art, where we seem to be heading, and how we might survive the fallout.
Our first short film was seen by over a million people in 140 counties. We recently completed our first feature, screened it at notable film festivals, were approached by distributors, made the front pages of highly trafficked news and video sharing sites, and we are considered successful by many of our peers. In any other industry similar signs might indicate success, but we still have yet to make a dollar from our artwork. Our degrees have cost us 90 thousands dollars a piece, and we have spent the last 4 years in debt for our decision to pursue this craft. Can you imagine if I told you that this was our experience in becoming carpenters? And yet, we are surrounded by a culture that relentlessly encourages a pursuit of the Arts.
The truth is that every year millions of students are graduating off of a cliff, looking for jobs that do not exist, and relying upon paychecks that are becoming increasingly rare. Members of the EU met last week to discuss Europe’s youth unemployment epidemic, what to do with this “lost generation”, and how to fix it.
But there is no fixing it, and here is why:
THE TYPISTS
The invention of the typewriter revolutionized the written word. Schools were founded to teach typing, jobs became plentiful, and an industry was created. People’s livelihoods were founded upon operating these machines and then the American Typewriter was released and it became cheap and easy to type and the entire industry, many years after it’s creation, imploded. Although typing has never been more popular, can you imagine paying someone to type for you? Having devoted their lives to this job, what should the typists do now? You can be certain that people are asking themselves these very questions with respect to the digital revolution, their future livelihoods were based upon technologies that are now or are soon to be outdated, and they worry that they are as well. The modern typewriters are among us, they are digital photo and video cameras, digital music, video, and photo editing software, as well as all other modern technology that makes something we used to pay people for, easier and more accessible, or in other words, ‘less work’. Video production, like typing, has the same future.
This happens naturally. Moore’s law is the mathematic observation that our technological capabilities double roughly every 18 months, which means that we can always expect exponential advancements in industries until nearly all jobs are replaced by technology. In the film industry, with cameras becoming cheaper and easier to use, we can expect that video will only become more democratized until every person in every country is able to participate, adding to the already staggering 24 hours of footage that is uploaded to YouTube every minute. Although this is very promising for the diversity of art on this planet, and is no doubt a global good, it is not promising for anyone that expects to feed their children through a career in film. Jobs are disappearing because the gap between the professional and the average consumer is getting smaller, faster, every day.
Many believe that our governments are in charge of creating jobs, as if that’s their job, or as if they have influence over technological advancements that naturally delete them. As of 2013, the Golden Gate Bridge has no tollbooth operators, they were replaced by a digital camera and online payment system. There is less traffic, shorter commutes, and less tollbooth operators to breathe our exhaust all day. Should our government rehire these people? Should they also hire workers to fan the exhaust out of the tollbooths? It would certainly create more jobs, but the truth is that that job is now unnecessary, and so are the workers, and so will we be.
The Jobs section of Linkedin.com is extremely helpful when it comes to building an online resume and submitting to new jobs. The website creators have built in a helpful feature that displays the number of other applicants, giving you an idea of the job’s popularity and your chances of being hired. Job listings in video production throughout the US have by and large the highest number of applicants ranging from 200 to 600 applications per position. This is due to the modern availability of digital video cameras and the growing surplus of workers who are able to fill these positions. Filmmakers’ chances of finding work online are smaller than workers’ in any other industry.
Unemployed, I once explained the shortcomings of the digital revolution to my parents as follows: you’re to imagine yourself fresh out of law school, having just passed the bar exam, and working as a clerk of court to pay off exorbitant student loans. You are now to imagine that the laws have changed so there is no need to pass the Bar and people are able to practice in your state from all over the world. “Could you go on being a lawyer?” I asked.
My father, always thinking, replied “what if you could get Beyoncé to perform a striptease online, and promote it, and charge people a thousand dollars to watch it. Surely that would sell.” My mother eyed him from the passenger seat,
“Why would anyone pay for something that will be online tomorrow for free?”
Tomorrow: We continue the discussion on The Digital Recession with”The Problem With Piracy” and follow that with Pt.3: “The Dreamers’ Disease“. The series concludes with “The Future“.
