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Truly Free Film

Alternative Finance and Distribution for Documentaries

by Andrew Einspruch

Filmmaker Andrew Einspruch recently attended the Australian International Documentary Conference and wrote a series of articles for the event, which he’s graciously allowed us to reprint here. These articles originally appeared in Screen Hub, the daily online newspaper for Australian film and television professionals.

Cathy Henkel is a producer, director, academic and researcher. She brings all of those skills to bear on her documentary projects, and recently has been looking into what it takes to navigate an independent path as a filmmaker. In a session called Riding the Freedom Streams at this year`s Australian International Documentary Conference (AIDC), she invited documentary makers to brave the waters of a freer path.

Starting off with her nautical theme, Henkel said that you have to decide what kind of vessel you want your business to be.

One option is to wade into the main stream, the province of vessels she called the Good Ship Enterprise. The AIDC is primarily devoted to established and wannabe Enterprise ships. These businesses get their money from three main sources: broadcast pre-sales and distribution advances, government (grants or investments), and the Producer Offset. They are larger businesses with larger staff and larger overheads, and they have worked out how to get deals with the broadcasters and distributors, whose pre-sales and advances are needed to trigger government money.

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Truly Free Film

When Do You Submit A Script?

We have two approaches:

1) Go for it.  Who knows?
2) You only get one chance, so…
 
I subscribe to the notion that everyone tries to get something in before anyone else because they are rewarded for it.  You must look at the acquisitions and development departments of film companies through this lens. The job is to suck,

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Truly Free Film

Filmmakers, It’s 2013. Do You Know Where Your Jobs Act Is? Part 3

Written by Michael R. Barnard

FILMMAKERS, IT’S 2013. DO YOU KNOW WHERE YOUR JOBS ACT IS?
Part 3 of 3 parts.
 
Yesterday, in Part 2, we learned that cash is available and that the JOBS Act is going to give filmmakers an opportunity to more easily access that cash for investment to make movies and rebuild the independent film industry.

The Internet enlarged the playing field for securities offerings, whether valid or not, and for potential investors, whether knowledgeable or not.

How do you legally and ethically access that hoarded cash and encourage its investment in your well-developed movie project so you can hire people and make your movie?

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Truly Free Film

Filmmakers, It’s 2013. Do You Know Where Your Jobs Act Is? Part 2

Written by Michael R. Barnard

FILMMAKERS, IT’S 2013. DO YOU KNOW WHERE YOUR JOBS ACT IS?

Part 2 of 3 parts.

Yesterday, in Part 1, we looked at the general state of affairs for raising money from investors for your movie, and introduced the JOBS Act for its potential to help rebuild the independent film industry in America.
Offering securities for your film is tightly restricted and regulated by the SEC. For every rule of the SEC that you ignore, your disgruntled investor’s attorneys will accuse you of fraud and deception and other wrongdoing. They will win, and collect good sums of money for their clients.
“If somebody loses their money in a film investment,” says Jeff Steele of Film Closings, “Nine out of ten times, they’re going to sue the producer. That’s how the world works. The difference between being sued by ma and pa investors or Accredited Investors is that Accredited Investors have better lawyers.”

For the definition of “Accredited Investors,” see http://www.sec.gov/info/smallbus/secg/accredited-investor-net-worth-standard-secg.htm

In simple terms – explanations that are more complex require attorneys – the process to raise money for your movie by legally offering securities is referred to generally as a “Private Placement Memorandum,” which usually costs about $15,000 or more in time and fees.

When you have your expensive PPM, what can you do with it?

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Truly Free Film

Filmmakers, It’s 2013. Do You Know Where Your Jobs Act Is? Part 1

Written by Michael R. Barnard
FILMMAKERS, IT’S 2013. DO YOU KNOW WHERE YOUR JOBS ACT IS?
PART 1 of 3 parts
Young filmmakers today – those of you in your early to mid-twenties – entered filmmaking after the Great Recession and complications of rapid technological developments began to cripple the independent filmmaking industry in America. You entered the field just as the then-new perks-based donor crowdfunding function blossomed in the debris of crushed distribution companies, shrunken Minimum Guarantees, destroyed bank credit, and disappearance of most equity investment by hedge funds, institutions, and high-net-worth individuals. Those of us who are older are still smarting from the destruction, still aware of the way things had been.
The independent film industry in America shows signs of poverty, with many independent filmmakers living lives of ‘the starving artist,’ and jobs within the industry seem to be rare. Rarer still are consistent jobs that pay a living wage.
President Obama signed into law the American JOBS Act last spring. Called the “Jumpstart Our Business Startups Act,” its purpose is to help Americans who have good, sound business projects to attract cash from investors more easily. Businesses create jobs and hire people, and America needs that. The independent film industry in America needs that.
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Truly Free Film

Twenty Tips For Packaging Your Project Successfully

 

Wondering what’s needed for packaging?

Producing requires that you look beyond your own projects and looks at how you build it better for everybody. I frankly don’t have respect for producers who only work on their projects. I want to know they give back to the community in general.  That does not have much to do with packaging frankly, but it is why I write this blog.

To that end, I want to share with you my thoughts on how to package your film in such a way that your film will gather momentum, get made, and succeed in the marketplace.  I have come up with twenty  points.  I wanted to know what I forgot, so I hope you add to the list.

  1. Recognize what you are doing when you package a project.  You package a project because you want to finance or sell your film.  You put actors in it not just for the creative enhancement, but also for the financial benefit.  If you fail to make the movie or to use the actors well, you devalue them in the market place.  That’s a HUGE risk for them.  It’s not true that if an actor attaches herself to the project and it doesn’t get made, no harm is done.  Attaching an actor exposes them to the marketplace — and kind of checks their value.  If a project an actor attaches himself to does not get made, it appears that buyers are not interested in them (because they presume that audiences does not value them).  By attaching actors to your project, you are risking their career.  Do not even approach them, until you are can demonstrate to everyone around them that is not the case.
  2. Develop a positive reputation for consistently delivering films of quality and acclaim.  It may sound like a Catch 22, but
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They Want To Fund Your First Feature (& Take You To Venice, Italy)

Launched this year by the Biennale di Venezia in partnership with Gucci, the Biennale College – Cinema is an initiative to support teams of directors and producer to make their first audio-visual work. A community of selected filmmakers from around the world will work alongside an invited team of international experts and tutors to explore the aesthetics of micro-budget filmmaking and the new integrated models of production, which engage with an audience from the outset.

After a first 10-day workshop in Venice for 15 selected projects in January 2013, up to 3 teams will be invited to a second 15-day workshop between February and March and supported with 150.000 Euros in order to produce and screen the projects at the 2013 Venice International Film Festival. The Call for Applications is open from the 30th of August 2012 to the 22nd of October 2012 only to teams of directors at their first or second feature and producers with variable degrees of expertise who must have produced at least 3 short films distributed and/or presented at Festivals.

For more information go here, or email college-cinema@labiennale.org