By Reid Rosefelt
I’ve been a film publicist for 35 years and have worked on hundreds of movies. Whether a film ended up grossing a hundred thousand or a hundred million, my approach has always been essentially the same.
1) Be Consistent With Positioning
The most important task for a marketer is to find a description of the film that accentuates its strengths, minimizes its weaknesses, and makes you want to see it. In the trade this is called “positioning.”
