By Reid Rosefelt
Today many marketers are making twice as much money on Pinterest as they are on Facebook. Does that mean that for you–my filmmaker and artist readers–Pinterest is worth twice as much of your precious time? Yes, and there’s a simple reason.
All the big social networks like Facebook, Twitter, Tumblr, and Instagram have struggled to translate their large numbers into revenue. Eventually, the costs to simply keep in operation get so astronomical that they throw up their hands in despair–and the only answer they can come up with is advertising.
On the other hand, the ability to market and promote is built into Pinterest’s DNA. Pinterest is a colossally effective store that is as fun and addictive as “Angry Birds.” Like that thing you’re looking at? Click. Buy. It’s Google search on steroids.
