By Rob Millis
Facebook ads are perhaps the most targeted promotional tool available to filmmakers on a limited budget. Instead of tying your ads to search terms, Facebook advertising enables targeting based on location, particular interests, even employer.
Let’s say you’re promoting a documentary film about the Boston Marathon. Instead of spending money to reach a million people interested in “running” (who may not really care about marathons), you can focus ads more accurately by reaching people who have expressed clear interest in specific races like Bay to Breakers or the Boston Marathon, as well as those who have indicated that they are training for a marathon.
