However, for the directors and producers of BLUE POTATO, they didn’t just stop there. During pre-production, award-winning filmmakers Aron Gaudet and Gita Pullapilly along with producer Kavita Pullapilly knew that they had to think about the business behind the film and how it would perform in the marketplace. With this in mind, they sought to develop a financial strategy for their film that would greatly increase its appeal to investors and distributors.
“First, you have to understand the value of your film. Second is knowing what your best case, most likely and worst case scenarios will be. When you value your film, you have to look at it like any other product in the marketplace. That’s hard for a lot of filmmakers to hear, or to even look at their film objectively, but its critical to its success. Let’s boil it down to the basics. When you build a home to sell, you wouldn’t build a $5million dollar home in a neighborhood in which every other house is selling for $200k,” said co-producer Kavita Pullapilly.
For more important insights on “Things to Think About Before Production,” see the full blog at the BLUE POTATO website:
The blog for aspiring & established filmmakers of independent films. by ted hope.
