By Reid Rosefelt
had breakfast recently with Jaie LaPlante, the Executive Director of the Miami International Film Festival. Jaie has healthy 13,000 fans on his Facebook page, but like most people, he’s hungry for more.
I explained that he shouldn’t worry much too much about the number of fans–the thing that matters is how active his page is–he should be concerned with the number of likes, comments and shares. What was he doing to stir up traffic? Jaie said he had a guy named Igor Shteyrenberg who was merrily posting all day long. “He shouldn’t posting so often,” I said, repeating a truisms I’d rattled off so often in blogs and lectures. “All Facebook research has proven that you should never post more than two or three times a day.”
Umm….wrong. Rules don’t apply when you have great content.
Despite–or maybe because of–the constant postings, I later discovered that Miami had one of the liveliest festival pages I’d ever seen. Igor turned out to be the George Takei of movies,
