September 23, 2011 – Hope For Film

This past Wednesday I screened Andrew Haigh’s WEEKEND for my HopeForFilm/Goldcrest Screening Series. It is a truly romantic film. It may be a gay love story, but in it’s tale of a one night stand that could become something more, Haigh’s has tapped into a longing and hope that I never feel in any corporate filmmaking and is entirely universal. It makes me wonder if when creators are forced to think first about the market, if their work will be deprived of love and romance.

When I select films for my screening series, I write a letter to everyone on my invite list trying to explain why I selected the film. This is that letter and why I think you should go see WEEKEND this very weekend.

Dear film fans,

What is romance really? Where does life differ from what the movies offer us? Can romance ever be depicted honestly on screen? If the screenwriter or director’s hand is too obvious we see the mechanics of the film and it can’t be trusted. Hollywood has relied for a century on the beauty and notoriety of its stars for audiences to make the leap. In the indie world, we rely often on the dialogue, the ideas, the wit to seduce us along with the characters. Sometimes I think it never is honest, but then sometimes a movie comes along and convinces me otherwise.

And what about sex? You can’t really have honest romance in a contemporary film without also having sex portrayed on screen; it is part of the equation after all. How can sex be positioned in an honest way so that we don’t feel taken out of the fiction we are following, and then start wondering what the filmmakers are really trying to say with the way they are portraying it. Representation and signification take away much of the immediacy, and thus the pleasure. I have given up hope that sex and cinema can truthfully collaborate more than once, but fortunately a film occasionally graces us and that proves it can be done.

At the end of the day, what I am talking about is the challenge of portraying emotional truth through physical action and the challenges of story construction on screen. And let me tell you, I know firsthand: it ain’t easy.

It is so refreshing when a filmmaker seems to come out of nowhere, deprived of funding, working truly out of the system and off the grid, challenging themselves, the audience, even the entire system as it is currently structured and delivers something, that despite all the limits and challenges they faced, soars beyond what the corporate or government-supported industry is able to produce. Andrew Haigh has done that with his film WEEKEND. Don’t be fooled, he may make it look easy, he may make it look simple, but this is not that at all. It is a work where everyone is working at their peak, sharing the vision, reaching and striving — and hitting the mark.

Folks often say that a great deal of directing is casting (I don’t fully agree with that) but clearly Andrew has benefited by his choices. The two leads are as natural in their roles as Haigh is in how he uses the camera. All throughout the movie,I forever believed I was watching life as it is led . I don’t think this phenomenon is due just to the high level of acting or the precise casting. It comes from trust, and a three way trust at that: the director with his actors, the actors with their director, and the actors with each other. Whether it is a lack of judgement, or a clear-hearted love, an openness or an understanding, there is an incredible honesty happening between all up on the screen. When one recognizes it, one also recognizes how incredibly rare it is.

WEEKEND is the story of a one night stand that might grow into something more. It happens to also be a gay story, and one that doesn’t shy away or try to play it straight. In doing so, not being shy about the people, the world, and what they do, Haigh aslo captures the depth of its story in a way everyone should be able to relate to. If life is often the challenge of reducing the space between who you want to be and who you are right now — the gulf often between thought and expression — then in choosing to have one character still not fully accepting who he really is, Haigh has tapped into the universality of the specific world he has chosen.

WEEKEND is nothing less than both challenging and refreshing cinema, and it is also a whole lot more.

I’ve long felt that one of the most important bridges the Indie Film Community needed to build, was the one into the tech community. I’ve felt the ideas & know how of the tech sector held the solution to our neglected pillars of cinema: discovery, participation, appreciation, & presentation. I still do, but I realize now that I was narrowcasting my reasons.

Truly Free Film and Film Cutlure in general got a great boost last week when Prescreen launched. Audiences and filmmakers both found new ways to connect with great films. What I hadn’t anticipated though, was how the process of this new venture’s launch offered additional insight for filmmakers. Prescreen’s CEO, Shawn Bercuson, offers up his lessons.

Until recently, my knowledge of the movie industry was limited. I come from a tech background and I’m completely addicted to using technology to find better ways to solve everyday problems. Prescreen is the 3rd business venture I’ve been associated with since the inception of the idea through the product launch – with the most notable one being Groupon. We built Prescreen to help movies find an audience they may not otherwise have the ability to reach. Like any movie, starting a business takes imagination, creativity, the ability to raise money, a terrific supporting cast, a deep understanding of your audience and, most importantly, thick skin. (Filmmakers – sound familiar?)

I officially entered the movie business this past February. I’m not going to lie, I quickly became overwhelmed by the information overload and the treacherous landscape that needed to be navigated in order to get Prescreen off the ground. To my surprise, I was delighted to discover the similarities between what we were doing at Prescreen and what the content owners to whom I was speaking with were doing with their movies. I quickly realized that launching a technology startup is eerily similar to producing, directing, and distributing a movie. That said, I also uncovered a few key differences. I’ll do my best to describe two things that I think are worth noting. Also note, these findings are not all encompassing. Many movie industry folks share my views and some techies do not.

Hustle. Here in San Francisco, there is a saying that “The currency in New York is cash. The currency in Los Angeles is celebrity. And the currency in San Francisco is ideas.” Perhaps it’s because it is hard to put a dollar value on an idea or perhaps it is the just the vast number of ideas that exist, but people in the technology business tend to move a few steps faster and work a few more hours than the people in the movie business. There are a lot of tech companies out there and probably a lot more movies. In order for people to discover your business or movie, you must out work your competition and leverage all the tools at your disposal. Keep in mind, people can only consume so much content in a day, month, or year. What are you doing to make sure that your content is the content that people are consuming? Kevin Smith is a terrific example of someone who hustles and uses all the tools at his disposal in order to create signal out of the noise for his movie.

For us at Prescreen, we’re confident in the product that we’re building but we know we still need to leverage our entire arsenal of tools in order to get people to know who we are and use our service. Everyday, we use all the tools at our disposal including, but not limited to, Twitter, Facebook, and email to reach an audience that may otherwise not know about us. We just launched last Wednesday, but soon you will start to see us using or creating tools that help build our audience. Have you heard of the Prescreen TrendSpot feature? Check it out (Click here. To bypass the signup process, click the Prescreen logo. The TrendSpot is the phrase that says “Earn Free Movies” on the left side of our homepage once you get beyond the signup page. Click on it to expand it).

Ecosystem. Don’t get me wrong, people in the movie industry often collaborate and find tons of success, but I’ve heard too many stories about nightmarish relationships that only breed animosity and resentment. What goes around comes around and in a world with this much transparency and access, those relationships are just not sustainable. The technology space, however, is often referred to as an “ecosystem.” We view our industry as more of a living thing with mutually symbiotic relationships than just transactional business relationships. We know that the more people who use each other’s tools, the more chance we have for success.

Unfortunately, to the general public, the term “independent film” often carries a negative connotation. As we all know, this is a travesty. There are too many entertaining, educational, or enlightening stories that never find a home. We need to work together to change the public perception so that we can all benefit. Yes, people can only consume so much content, but there are a lot of people out there and every movie has an audience (some just harder to find than others). 1st time filmmaker, Kenton Bartlett does a terrific job with this YouTube video trying to mobilize his audience to work for him by giving access to a special behind-the-scenes video about his film, “Missing Pieces.”

We started Prescreen to help build the ecosystem within the movie community. Movies are inherently social, but there was no tool that existed that brought real-life conversations about movies between friends to the digital world where we can connect to millions of people around the world who share our interests. Our goal is to help movies find a home leveraging this ecosystem and provide the tools necessary for moviegoers to share them with their friends, coworkers, and relatives.

I’m more excited then ever to be a part of the rapidly changing landscape of the movie industry and help cultivate an ecosystem that will benefit all of us. There are now more tools than ever before to successfully market a movie and put the right content in front of the right people at the right time. Remember, you don’t need to use all of them, just the ones that work for you.

— Shawn Bercuson

Today, Prescreen featured it’s first world premiere with “Missing Pieces“. Prescreen launched nine days ago, and will offer a new film every day going forward.

Check out the trailer for Missing Pieces:

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